Senior Retail Media Strategy Lead

Skai; Seattle (WA); Hybrid; USD 100,000 - 120,000; Full time

Job summary

Skai, based in Seattle, seeks a Senior Expert Services Manager to own strategy and outcomes for enterprise retail media accounts. You will plan, execute and optimize campaigns across Amazon, Walmart and more while guiding clients through complex data and business narratives.

You will mentor teammates, deliver custom analyses and partner with product and sales teams to push platform innovation in a fast-paced, hybrid work environment.

Qualifications

• Evidence of delivering end-to-end retail media strategy and execution.
• Hands-on work across Amazon and Walmart campaigns including Sponsored Products/Brands/Display and DSP.
• Ability to perform root-cause analysis and tie metrics to business objectives.
• Familiarity with generative AI tools to produce outputs and automations.

Responsibilities

• Own the strategy, performance and outcomes of an assigned book of enterprise retail media accounts.
• Plan, build and optimise campaigns hands-on across Amazon, Walmart, Instacart, Target, and other networks.
• Investigate performance issues and opportunities, and bring recommendations clients act on.
• Advise senior client stakeholders on media planning, budget allocation across networks, and best practices.
• Lead QBRs and strategic reviews, support renewals and growth conversations.
• Build custom analyses, reports and automations where standard tools fall short.
• Serve as the regional retail media expert and mentor colleagues.
• Partner with product, sales, and technical teams to drive platform innovation.

Skills

Enterprise retail media ownership

Amazon & Walmart ads

Analytics & attribution

Strategic consulting

Gen AI tooling (Claude)

Tools

Claude AI

Tableau

Excel

Job description

Skai, based in Seattle, seeks a Senior Expert Services Manager to own strategy and outcomes for enterprise retail media accounts. You will plan, execute and optimize campaigns across Amazon, Walmart and more while guiding clients through complex data and business narratives.

You will mentor teammates, deliver custom analyses and partner with product and sales teams to push platform innovation in a fast-paced, hybrid work environment.