Senior Director, Relationship Marketing Strategy (Insurance/Wealth Mgmt B2B)

Merkle; New York (NY); On-site; USD 136,000 - 219,650; Full time

Benefits offered by this job

Medical, vision, and dental insurance

Life insurance

401(k)

Flexible paid time off

Paid parental leave

Job summary

A leading global performance marketing agency is seeking a Senior Director of Relationship Marketing Strategy in New York. This role requires leadership in developing strategic omni-channel marketing plans and fostering strong relationships with clients. The ideal candidate will have over 10 years of experience in data-driven marketing and a deep understanding of customer lifecycle management. This position offers a competitive salary, benefits, and a collaborative work culture focused on innovation.

Qualifications

• 10+ years of experience in data-driven marketing, specifically in CRM.
• Deep understanding of customer lifecycle and messaging strategy.
• 5+ years working in an agency or consulting firm.

Responsibilities

• Lead the development of strategic omni-channel marketing plans.
• Translate new technology into marketing ideas for clients.
• Develop trusted relationships with key client contacts.

Skills

Data-driven marketing

Customer relationship management

Email marketing

Presentation skills

Strategic thinking

Analytical skills

Education

Bachelor’s Degree

Tools

Excel

PowerPoint

Research tools

Job description

Job Description

Merkle is a leading data-driven, technology-enabled, global performance marketing agency that specializes in the delivery of unique, personalized customer experiences across platforms and devices. For more than 30 years, Fortune 1000 companies and leading nonprofit organizations have partnered with Merkle to maximize the value of their customer portfolios. The agency's heritage in data, technology, and analytics forms the foundation for its unmatched skills in understanding consumer insights that drive people-based marketing strategies. Its combined strengths in performance media, customer experience, customer relationship management, loyalty, and enterprise marketing technology drive improved marketing results and competitive advantage.

We are champions for meaningful progress and we strive to be a force for good—for our people, for our clients, for the industry and for our society. We keep our people at the center, creating space for growth, understanding and learning so they can thrive. We embed diversity, in our mindset, in our solutions and in our teams to empower an inclusive, equitable and culturally fluent environment. Building this culture within our teams makes us better collaborators with each other and with our clients, driving better outcomes for all. Merkle is an agency of dentsu.

As Senior Director, Relationship Marketing Strategy you will report into the VP, Relationship Marketing Strategy and join a team of experienced marketers who focus on helping Merkle clients achieve their business goals.

You will be a key member of our client account team and will ensure that the programs we execute are based on a deep understanding of our client’s business and strategic objectives. You’ll appreciate the importance of strong relationships and become a trusted advisor to the client and Merkle account team. You will be a person who thrives in both analytic as well as creative thinking and will be nimble in solving for client problems. As a leader your skills and passion for communicating strategy will get others to believe in the ideas that you present and follow that belief through to execution.

At Merkle “Strategy” means a key idea that is informed, executable and provides results. Those ideas need to be applicable to a variety of client scenarios and must cross any service that is necessary to achieve the client objective. As a Senior Director in the Relationship Marketing Strategy team you will demonstrate experience in planning across media and channels, development and management of campaigns that generate measurable ROI and have the ability to work across many of our core vertical markets (Insurance, Financial Services, Non-Profit, Retail, Automotive, Travel, Media and Entertainment, B2B, High Tech).

Responsibilities

• Lead the building, development, and delivery of strategic omni-channel marketing plans.
• Be a subject matter expert and translate new technology - particularly in the areas of 1st party data marketing and CRM - into new marketing ideas for the client.
• Show a strong understanding of differences in marketing to customers in different verticals and environments.
• Develop trusted, long‑term relationships with key client contacts and executives.
• Ensure meaningful client value is delivered through a mix of best‑practice solutions, skills, capabilities, and original thinking.
• Collaborate with team leadership (account management, operations, creative, analytics etc.), and partner agencies to turn ideas into executable plans.
• Identify key data points and measurements to show the impact of our approach and strategy on the client’s business.

Qualifications

• Bachelor’s Degree required.
• 10+ years of experience in data driven marketing – specifically CRM, email, online/offline media.
• Deep understanding of the customer lifecycle and how messaging strategy drives the experience.
• 5+ years working in an agency or consulting firm.
• Experience developing solutions to support the sale of new services to clients.
• Hands‑on skills using data and research to drive decisions – proficiency in Excel and research tools.
• Strong writing, presentation and client facing communication skills. Experience translating data analysis into actionable marketing recommendations and presentations – proficiency in PowerPoint.
• Attention to detail and the ability to incorporate internal and external feedback on an iterative basis.
• Superior multi‑tasking, networking, time management and inter‑personal skills.
• Self‑starter high intellectual curiosity, drive, determination, and persuasion skills.
• Comfort and experience working within a matrixed organization in roles with a wide degree of latitude.
• Average 20-50% travel (contingent on comfort level of client).

Salary

The annual base salary range for this position is $136,000-$219,650. Placement within the salary range is based on a variety of factors, including relevant experience, knowledge, skills, and other factors permitted by law. Additionally, this position is eligible for discretionary incentive compensation.

Benefits

• Medical, vision, and dental insurance
• Life insurance
• Short‑term and long‑term disability insurance
• 401(k)
• Flexible paid time off
• At least 15 paid holidays per year
• Paid sick and safe leave
• Paid parental leave

Dentsu also complies with applicable state and local laws regarding employee leave benefits, including, but not limited to providing time off pursuant to the Colorado Healthy Families and Workplaces Act, in accordance with its plans and policies. For more information regarding dentsu benefits, please visit www.dentsubenefitsplus.com.

Location

New York

Brand

Merkle

Time Type

Full time

Contract Type

Permanent

Equal Employment Opportunity

Dentsu is committed to providing equal employment opportunities to all applicants and employees. We do this without regard to race, color, national origin, sex , sexual orientation, gender identity, age, pregnancy, childbirth or related medical conditions, ancestry, physical or mental disability, marital status, political affiliation, religious practices and observances, citizenship status, genetic information, veteran status, or any other basis protected under applicable federal, state, or local law.

Accommodation Statement

Dentsu is committed to providing reasonable accommodation to, among others, individuals with disabilities and disabled veterans. If you need an accommodation because of a disability to search and apply for a career opportunity with us, please send an e‑mail [e-mail] clicking on the link to let usknow the nature of your accommodation request and your contact information. We are here to support you.

Work Culture

At dentsu, we believe great work happens when we’re connected. Our way of working combines flexibility with in‑person collaboration to spark ideas and strengthen our teams. Employees who live within a commutable distance of one of our hub offices, currently located in Chicago, metro Detroit, Los Angeles, and New York City, are required and expected to work from the office three days per week (two days per week for employees based in Los Angeles). Dentsu may designate other Hub offices at any time. Those who live outside a commutable range may be designated as remote, depending on the role and business needs. Regardless of your work location, we expect our employees to be flexible to meet the needs of our Company and clients, which may include attendance in an office.

Application Process

To begin the application process, please click on the “Apply” button at the top of this job posting. Applications will be reviewed on an ongoing basis, and qualified candidates will be contacted for next steps.