Senior Regional Commercial Strategy Lead

0101 Coca-Cola North America; Atlanta (GA); On-site; USD 145,000 - 169,000; Full time

Job summary

The Coca-Cola Company in Atlanta seeks a senior commercial leader to own regional category plans and drive execution across South Region markets. You will translate enterprise strategies into practical market programs, coordinate cross-functional teams, and lead governance for annual and quarterly plans.

You will partner with Marketing, RGM, Customer, Finance and Bottlers to ensure plans reflect regional realities, deliver measurable outcomes, and optimize share and revenue growth across

Qualifications

• Bachelor’s degree required; MBA or advanced degree preferred.
• 7+ years of experience in CPG, beverage, commercial strategy, sales, category management, customer management, franchise, or general management roles.
• Demonstrated success translating portfolio or commercial strategies into executable category, occasion, channel, customer, or marketplace plans.
• Strong commercial and financial judgment, including understanding of revenue, volume, transactions, share, mix, pricing, promotion, investment choices, and P&L implications.
• Deep understanding of consumer, category, channel, customer, package, and in-market execution levers, with the ability to convert insights into clear commercial choices.

Responsibilities

• Own Assigned Commercial Categories, Occasions & Plans for the South Region and translate strategies into market choices, programs, tools and execution requirements.
• Build Integrated, Market-Ready Commercial Plans by coordinating portfolio, price, promotion, occasion, channel, customer and investments with cross-functional partners.
• Lead Planning, Deployment Readiness & Stewardship for JBP, annual plans, trimester planning, and stewardship routines; monitor revenue, volume and market metrics.
• Strengthen Bottler Commercial Execution by collaborating with bottlers to ensure plans translate to outlet execution and identify barriers and opportunities.
• Drive Cross-Functional Alignment & Accountability as the primary regional integrator, surfacing risks and ensuring follow-through on commitments.

Skills

Annual Business Planning

Business Plan Implementation

Capacity Planning

Channels Strategy

Contract Management

CRM

Distribution Ops

Financial Performance

Negotiation

Strategic Leadership

Teamwork

Education

Bachelor's degree

MBA or advanced degree

Tools

CRM

Job description

The Coca-Cola Company in Atlanta seeks a senior commercial leader to own regional category plans and drive execution across South Region markets. You will translate enterprise strategies into practical market programs, coordinate cross-functional teams, and lead governance for annual and quarterly plans.

You will partner with Marketing, RGM, Customer, Finance and Bottlers to ensure plans reflect regional realities, deliver measurable outcomes, and optimize share and revenue growth across