Director, Franchise Commercial Execution

Coca-Cola; Georgia; On-site; USD 140,000 - 180,000; Full time

Job summary

The Coca-Cola Company seeks a Senior Manager to own assigned commercial categories, occasions, and plans in the South Region. You will translate enterprise strategies into actionable market choices, tools, and execution requirements for bottlers and sales teams.

Build integrated, market-ready plans with cross-functional partners and ensure plans reflect consumer realities with clear objectives, measures, and timing. Lead planning and stewardship routines across regions and bottlers.

Qualifications

• Bachelor's degree required; MBA or advanced degree preferred.
• 7+ years in CPG, beverage, commercial strategy, sales, or category management.
• Proven ability to translate strategies into executable category plans.
• Strong commercial and financial judgment on revenue, price and promotions.
• Deep understanding of consumer, category, channel, and in-market levers.
• Experience leading planning and stewardship routines with cross-functional and bottler partners.

Responsibilities

• Own Assigned Commercial Categories, Occasions & Plans and steward regional agenda.
• Build integrated, market-ready plans with cross-functional partners.
• Lead planning, deployment readiness & stewardship across cycles and tools.
• Strengthen bottler commercial execution with selling stories and programs.
• Drive cross-functional alignment and accountability with leadership.

Skills

Category management

Commercial strategy

Sales experience

P&L understanding

Cross-functional leadership

Financial judgment

Consumer & channel insights

Education

Bachelor's degree

MBA or advanced degree

Job description

What You'll Do for Us

1. Own Assigned Commercial Categories, Occasions & Plans

   Develop and steward the South Region commercial agenda for assigned categories, occasions, and priority initiatives, translating enterprise and NAOU strategies into clear market choices, programs, PICOS, tools, and execution requirements.

2. Build Integrated, Market-Ready Commercial Plans

   Integrate portfolio, package, price, promotion, occasion, channel, customer, and investment choices into executable South Region plans in partnership with Marketing, RGM, Customer teams, Finance, Supply Chain, Franchise Operations, and bottler Commercial teams.

   Ensure plans reflect South Region consumer, customer, channel, and marketplace realities and include clear objectives, execution standards, measures, timing, ownership, and required system commitments.

   Translate complex strategies into simple, compelling commercial stories and practical tools that bottler Commercial and sales teams can use.

3. Lead Planning, Deployment Readiness & Stewardship

   Lead the assigned commercial contribution to JBP, annual business planning, trimester planning, and bi-monthly stewardship routines, ensuring linkage from strategy to customer and channel plans to marketplace execution.

   Establish deployment readiness with bottler Commercial and Franchise Operations teams, including aligned priorities, PICOS, tools, supply assumptions, investment requirements, timing, and ownership.

   Track performance of assigned plans across revenue, volume, transactions, share, mix, execution, and other relevant measures; diagnose gaps and recommend timely course corrections.

4. Strengthen Bottler Commercial Execution

   Partner with bottler Commercial teams to strengthen commercial planning, selling stories, PICOS, tools, routines, and adoption of assigned programs across Coca-Cola United and South Region Mainstream bottlers.

   Spend regular time in market with Franchise Operations, bottler Commercial, sales, and frontline teams to assess how plans are translating into outlet execution, identify barriers and opportunities, and improve future commercial plans.

   Identify effective practices, codify learning, and support adoption across relevant South Region bottlers and markets.

5. Drive Cross-Functional Alignment & Accountability

   Serve as the primary South Region commercial integrator for assigned categories, occasions, and initiatives, aligning cross-functional partners and bottler stakeholders around the commercial choices required to win.

   Surface unresolved trade-offs, execution risks, investment needs, and capability gaps to Franchise Commercial leadership with clear recommendations.

   Maintain disciplined follow-through on decisions, deliverables, milestones, and commitments associated with assigned commercial plans.

Qualifications & Requirements:

• Bachelor's degree required; MBA or advanced degree preferred.
• 7 or more years of experience in CPG, beverage, commercial strategy, sales, category management, customer management, franchise, or general management roles.
• Demonstrated success translating portfolio or commercial strategies into executable category, occasion, channel, customer, or marketplace plans.
• Strong commercial and financial judgment, including understanding of revenue, volume, transactions, share, mix, pricing, promotion, investment choices, and P&L implications.
• Deep understanding of consumer, category, channel, customer, package, and in-market execution levers, with the ability to convert insights into clear commercial choices.
• Experience leading planning and stewardship routines and aligning cross-functional and bottler stakeholders without direct authority.

The Coca-Cola Company will not offer sponsorship for employment status (including, but not limited to, H1-B visa status