Senior Programmatic Strategy Lead - Remote US

Directive; Stamford (CT); Remote; USD 110,000 - 125,000; Full time

Benefits offered by this job

Mental health benefits

Gympass

Unlimited PTO

Holiday pay

401(k) with company match

Annual bonus

Anniversary trip

Job summary

Directive Consulting is a leading B2B performance marketing agency delivering real revenue through its dedicated Programmatic practice. We seek an Associate Director to own the expansion of our Programmatic service offerings and drive the department toward a strategic growth vision.

You will lead the creation and execution of programmatic strategies, collaborate with cross-functional teams, and manage partnerships with key vendors.

Qualifications

• 7+ years in programmatic roles at publishers, agencies, or ad tech.
• 2+ years of people management experience.
• Experience driving programmatic growth for B2B/SaaS clients with budgets > $50k/month.
• Strong understanding of how programmatic with other channels drives KPIs.
• Proven track record in programmatic media planning and measurement frameworks.
• Hands-on expertise building campaigns in DSPs (TTD, Nexxen, DV360).
• ABM experience and ability to support new business pitches.

Responsibilities

• Develop and implement comprehensive programmatic strategies to enhance digital advertising capabilities.
• Collaborate cross-functionally to align programmatic initiatives with business objectives.
• Establish KPIs and analyze campaign performance for optimization and client growth.
• Manage relationships with programmatic partners, vendors, and platforms.
• Act as a thought leader, sharing industry knowledge to inform strategy.

Skills

Programmatic strategy

People management

Cross-functional collaboration

ABM experience

Programmatic media planning

DSPs experience (TTD, Nexxen, DV360)

Tools

The Trade Desk (TTD)

Nexxen

DV360

Job description

Directive Consulting is a leading B2B performance marketing agency delivering real revenue through its dedicated Programmatic practice. We seek an Associate Director to own the expansion of our Programmatic service offerings and drive the department toward a strategic growth vision.

You will lead the creation and execution of programmatic strategies, collaborate with cross-functional teams, and manage partnerships with key vendors.