Senior Programmatic Strategy Lead (Remote)

Directive; North Carolina; Remote; USD 110,000 - 125,000; Full time

Benefits offered by this job

Mental health resources

Gympass

Unlimited PTO

Paid holidays

Birthday off

End of year recharge

401(k) with company match

Annual tenure bonus

Anniversary trip

Job summary

Directive Consulting is a leading B2B performance marketing agency driving revenue through programmatic strategy and activation. We empower teams to expand services and shape a bold department vision in a remote-first environment.

The Associate Director will own expansion of our Programmatic practice, collaborating with multiple functions and clients to deliver measurable growth, optimize campaigns, and craft strategic insights. Strong leadership and hands-on DSP experience are essential.

Qualifications

• 7+ years of proven experience in programmatic roles at publishers, advertising agencies, or ad tech companies.
• 2+ years of demonstrated people management experience, inspiring, motivating, and coaching teams effectively.
• Experience driving programmatic growth across clients in the B2B/SaaS landscape with budgets over $50k/month.
• Strong understanding of how programmatic and other channels (paid and organic) work together to surpass client KPIs.
• Proven track record in Programmatic media planning and building measurement frameworks to evaluate campaign success.
• Recent, hands‑on expertise in building and optimizing campaigns in DSPs, with a preference for experience in TTD, Nexxen and DV360.
• ABM experience.
• Experience supporting Programmatic new business pitches, including audits and presentations.
• Ability to provide clear POVs and Programmatic subject matter expertise to support in advancing the department and L&D.
• Strong cross‑collaboration skills, both within the organization and externally (client‑facing), with excellent interpersonal and communication abilities.
• Solid analytical ability, exceptional attention to detail, and a results‑oriented mindset, capable of balancing multiple projects effectively.

Responsibilities

• Develop and implement comprehensive programmatic strategies: Spearhead the creation and execution of impactful programmatic strategies to enhance the organization's digital advertising capabilities.
• Collaborate cross-functionally: Work closely with cross-functional teams to align programmatic initiatives with overall business objectives, ensuring a cohesive approach to marketing efforts.
• Establish and analyze KPIs: Define KPIs and regularly analyze campaign performance, providing valuable insights and recommendations for continuous optimization and client growth.
• Manage relationships with key partners and vendors: Cultivate and manage relationships with programmatic partners, vendors, and platforms to foster collaboration and ensure access to cutting‑edge solutions.
• Thought Leadership: Act as a thought leader within the organization, sharing industry knowledge and insights to inform decision‑making and strategy development.

Skills

Programmatic leadership

Cross-functional collaboration

Client growth strategy

ABM strategy

Mentoring / people management

Campaign optimization

Analytics & KPI analysis

New business pitches

POV articulation

Client-facing communication

Data-driven decision making

Tools

The Trade Desk

Nexxen

DV360

DSP campaigns

Job description

Directive Consulting is a leading B2B performance marketing agency driving revenue through programmatic strategy and activation. We empower teams to expand services and shape a bold department vision in a remote-first environment.

The Associate Director will own expansion of our Programmatic practice, collaborating with multiple functions and clients to deliver measurable growth, optimize campaigns, and craft strategic insights. Strong leadership and hands-on DSP experience are essential.