Senior Programmatic Strategy Lead – Remote Canada

Directive; United States; Remote; USD 72,000 - 93,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

Disability insurance

Life insurance

401(k) with company match

Job summary

Directive Consulting is a leading B2B performance marketing agency. We drive pipeline and SQLs via programmatic strategies across SaaS and other B2B verticals, with a remote-first culture and global opportunities.

The Associate Director, Programmatic Strategy & Activation leads expansion of our programmatic offerings and guides the department's strategic vision, collaborating with cross-functional teams and key partners to deliver measurable client growth.

Qualifications

• 7+ years in programmatic roles (publishers, agencies, or ad tech).
• 2+ years of people management experience.
• Experience driving programmatic growth for B2B/SaaS clients with budgets > $50k/month.
• Strong understanding of how paid and organic channels work together to exceed KPIs.
• Proven measurement frameworks for campaign success.
• Hands-on expertise in DSPs (TTD, Nexxen, DV360).
• ABM experience and programmatic new business support.

Responsibilities

• Develop and implement comprehensive programmatic strategies.
• Collaborate cross-functionally to align initiatives with business objectives.
• Define KPIs and analyze campaign performance for optimization.
• Manage relationships with programmatic partners and vendors.
• Act as a thought leader to inform strategy and development.

Skills

Programmatic leadership

People management

Programmatic growth

Cross-channel collaboration

Analytics KPIs

Campaign strategy

Client-facing

L&D support

Industry knowledge

Tools

The Trade Desk

DV360

Nexxen

TTD

Job description

Directive Consulting is a leading B2B performance marketing agency. We drive pipeline and SQLs via programmatic strategies across SaaS and other B2B verticals, with a remote-first culture and global opportunities.

The Associate Director, Programmatic Strategy & Activation leads expansion of our programmatic offerings and guides the department's strategic vision, collaborating with cross-functional teams and key partners to deliver measurable client growth.