Remote Programmatic Strategy Lead

Directive; Stamford (CT); Remote; USD 110,000 - 125,000; Full time

Benefits offered by this job

Mental health support

Gympass

Unlimited PTO

Paid company holidays

Your birthday off

401(k) with company match

Job summary

Directive Consulting is seeking an Associate Director, Programmatic Strategy & Activation to lead expansion of programmatic services and drive strategic vision. The role requires deep expertise in DSPs and a proven ability to scale campaigns for SaaS and B2B clients.

You will collaborate across teams, define KPIs, and guide growth for high-budget programs while shaping our department’s direction. This remote-first position offers a competitive base with annual bonus eligibility.

Qualifications

• 7+ years in programmatic roles at publishers, agencies, or ad tech
• 2+ years of people management experience
• Budgets over $50k/month for B2B/SaaS clients
• Programmatic + other channels working together to surpass KPIs

Responsibilities

• Develop and implement comprehensive programmatic strategies to enhance digital advertising capabilities
• Collaborate cross-functionally to align programmatic initiatives with business objectives
• Establish and analyze KPIs; provide insights for optimization and client growth
• Manage relationships with programmatic partners, vendors, and platforms
• Act as a thought leader to inform decision‑making and strategy development

Skills

Programmatic leadership

People management

Cross-functional collaboration

Client relationship management

Analytical thinking

ABM experience

Strategic storytelling

Tools

TTD

Nexxen

DV360

Job description

Directive Consulting is seeking an Associate Director, Programmatic Strategy & Activation to lead expansion of programmatic services and drive strategic vision. The role requires deep expertise in DSPs and a proven ability to scale campaigns for SaaS and B2B clients.

You will collaborate across teams, define KPIs, and guide growth for high-budget programs while shaping our department’s direction. This remote-first position offers a competitive base with annual bonus eligibility.