Senior Programmatic Strategist & Client Lead

Publicis Groupe ANZ; Philadelphia (Philadelphia County); Hybrid; USD 61,000 - 84,000; Full time

Benefits offered by this job

Medical coverage

Dental

Vision

Disability

401K

Parental leave

Family care leave

Tuition reimbursement

Flexible time off

Job summary

Publicis Groupe Health Media in the United States seeks a Sr. Associate, Programmatic to drive strategic planning and campaign execution for assigned clients.

You will combine strategy with hands-on optimization and mentor junior staff while reporting to the Supervisor, Programmatic. You will manage digital strategies, execute and optimize campaigns, build client relationships, and develop opportunities through client decks and status documentation.

Qualifications

• 1-2+ years of experience in Programmatic including bid management, campaign management/optimization, or digital media operations
• Client-facing experience with risk management skills
• Proficiency in Microsoft excel (can perform complex functions), Prisma/MediaOcean, The Trade Desk, DV360 or other related DSP's
• Strong analytical and mathematical skills
• Project management capabilities
• Understanding of interactive media planning and buying

Responsibilities

• You will develop and communicate digital strategies and tactical approaches for campaigns.
• You will execute, manage, and optimize online media campaigns (e.g., performance media, audience-based buying, remarketing) to meet client expectations.
• You will build and maintain client relationships through exceptional service.
• You will create proposals for new opportunities and develop client decks and status documentation.
• You will oversee the delivery of creative assets, insertion orders, and all relevant campaign documentation.
• You will collaborate with analytics and media partners to ensure accurate reporting, insights, and platform implementation.
• You will troubleshoot campaign issues, develop quality control procedures, and manage campaign QA processes.
• You will coach and educate Associates to support campaigns and share strategies for optimizing performance.
• Attend client meetings and participate in knowledge-sharing sessions.
• You will manage the tech stack, including DMP, DSP partners, ad-verification services, and third-party data providers.
• You will monitor campaign performance, manage forecasts, and maintain account management standards.
• Participate in forecasting exercises for clients and senior management
• Contribute to a culture of teamwork and continuous improvement by documenting best practices.

Skills

Programmatic

Bid management

Campaign optimization

Digital media operations

Client-facing

Risk management

Analytical skills

Tools

The Trade Desk

DV360

MediaOcean

Prisma

Excel

Job description

Publicis Groupe Health Media in the United States seeks a Sr. Associate, Programmatic to drive strategic planning and campaign execution for assigned clients.

You will combine strategy with hands-on optimization and mentor junior staff while reporting to the Supervisor, Programmatic. You will manage digital strategies, execute and optimize campaigns, build client relationships, and develop opportunities through client decks and status documentation.