Senior Programmatic Campaign Lead

Publicis Groupe; Philadelphia, Northern (Philadelphia County, KY); Hybrid; USD 75,000 - 108,000; Full time

Job summary

Publicis Groupe is seeking a Supervisor, Programmatic in the US to lead programmatic buying strategies, mentor a junior team, and partner with cross-functional teams to optimize client campaigns.

You will report to the Associate Director, Programmatic, and contribute to developing best practices while fostering a data-driven approach across accounts. The role is hybrid with three days in-office weekly and a focus on delivering client outcomes.

Qualifications

• 3+ years of experience in digital media with an increasing focus on programmatic buying.
• Strong knowledge of digital ad technologies including DSPs, DMPs, and ad-verification tools.
• Proficient in Excel with the ability to organize and consolidate multiple data sources for analysis.
• Strong project management skills and leadership experience guiding junior team members.

Responsibilities

• Train and manage a junior team on programmatic buying and related deliverables.
• Provide senior-level programmatic expertise to clients and internal teams.
• Develop and maintain relationships with data, inventory, and platform partners.
• Lead programmatic teams to optimize campaigns and deliver strategic recommendations.

Skills

Programmatic buying

Digital media

Leadership

Project management

Excel

Communication

PowerPoint storytelling

Tools

DSPs

DMPs

Ad-verification tools

Job description

Publicis Groupe is seeking a Supervisor, Programmatic in the US to lead programmatic buying strategies, mentor a junior team, and partner with cross-functional teams to optimize client campaigns.

You will report to the Associate Director, Programmatic, and contribute to developing best practices while fostering a data-driven approach across accounts. The role is hybrid with three days in-office weekly and a focus on delivering client outcomes.