Senior Programmatic Lead - Hybrid Campaign Optimization

Publicis Health Media; Chicago (IL); Hybrid; USD 75,000 - 108,000; Full time

Benefits offered by this job

Medical coverage

Dental coverage

Vision coverage

401K

Paid time off

Parental and family care leave

Job summary

Publicis Health Media, a leading health media agency in the US, seeks a Supervisor, Programmatic to lead programmatic buying strategies, optimize client campaigns, and drive innovation. You will collaborate across BI, Search, Media Strategy, Ad Operations, and Creative teams in a hybrid role with three in-office days per week.

You will bring 3+ years in digital media, strong DSP/DMP knowledge, and solid Excel and PM skills.

Qualifications

• 3+ years of experience in digital media with increasing focus on programmatic buying.
• Strong knowledge of digital ad technologies including DSPs, DMPs, and ad-verification tools.
• Proficient in Excel (can perform complex functions) and able to consolidate multiple data sources for analysis.
• Experience translating complex subjects into simple terms for varied audiences.
• Strong PM skills, capable of managing multiple campaigns, assets, IOs, and timelines.
• People management or mentoring experience guiding junior team members on best practices.
• PowerPoint and storytelling skills for client presentations and internal communications.

Responsibilities

• Train and manage a junior team on programmatic buying and deliverables.
• Provide senior-level programmatic expertise to internal and external teams.
• Develop and maintain relationships with data, inventory, and platform partners.
• Lead programmatic teams to optimize campaigns and deliver strategic recommendations.
• Establish best practices, create case studies, and implement efficient processes.
• Manage resources to meet service level expectations.
• Inspire forward-thinking solutions in a changing industry.
• Write POVs on trends, products, and industry news from a programmatic perspective.
• Manage ideation, relationships, and activation of new 1st-to-market programmatic offerings.
• Provide holistic digital expertise and drive client outcomes.

Skills

Programmatic Buying

DSPs & DMPs

Excel Proficiency

Data Analysis

Project Management

Mentoring / People Management

PowerPoint / Storytelling

Tools

MS Excel

Job description

Publicis Health Media, a leading health media agency in the US, seeks a Supervisor, Programmatic to lead programmatic buying strategies, optimize client campaigns, and drive innovation. You will collaborate across BI, Search, Media Strategy, Ad Operations, and Creative teams in a hybrid role with three in-office days per week.

You will bring 3+ years in digital media, strong DSP/DMP knowledge, and solid Excel and PM skills.