Programmatic Director: Strategy, Leadership & Optimization

Publicis Group; Philadelphia (Philadelphia County); Hybrid; USD 97,000 - 140,000; Full time

Job summary

Publicis Groupe in the US is seeking an Associate Director, Programmatic to lead and mentor a team of programmatic specialists, driving data-driven optimization and cross-functional collaboration. You will partner with Media, BI, Creative, and Ad Operations, delivering strategic recommendations to meet client goals, forecasting needs and guiding campaigns toward superior results.

Hybrid role in Philadelphia, reporting to the Director, Programmatic, with collaboration across teams to grow client

Qualifications

• 5+ years of experience in digital media, with 3+ years focusing in programmatic buying, campaign management, and optimization.
• Knowledge of programmatic advertising, including DSPs and DMPs.
• Advanced proficiency in Excel for data analysis, reporting, and campaign tracking.
• Ability to present complex programmatic concepts and strategic recommendations to clients and teams.
• Experience mentoring programmatic teams and guiding career development.
• Strong project management skills with multiple campaigns and deadlines.
• Ability to identify and resolve challenges before they impact campaigns.
• Experience creating impactful PowerPoint presentations for clients and partners.
• Collaborative mindset with cross-functional teamwork across media, creative, and analytics.
• Awareness of trends in programmatic and digital media and ability to apply them.

Responsibilities

• Lead and mentor a team of managers and associates on programmatic strategies and optimization.
• Provide senior-level programmatic expertise to internal teams and external partners.
• Ensure campaigns are optimized with data-driven recommendations to meet client goals.
• Maintain relationships with data, inventory, and platform partners for best-in-class execution.
• Define and implement best practices for programmatic buying, management, and reporting.
• Manage resources to meet service level expectations and resolve workload challenges.
• Collaborate across teams to ensure integrated, multi-channel strategies.
• Ensure client satisfaction through regular communication on performance and optimization.
• Support leadership in forecasting resource needs and driving revenue growth.

Skills

Programmatic buying

DSPs/DMPs

Presenting to clients

Mentoring teams

Project management

Cross-functional collaboration

Trends in programmatic

Tools

Excel

Job description

Publicis Groupe in the US is seeking an Associate Director, Programmatic to lead and mentor a team of programmatic specialists, driving data-driven optimization and cross-functional collaboration. You will partner with Media, BI, Creative, and Ad Operations, delivering strategic recommendations to meet client goals, forecasting needs and guiding campaigns toward superior results.

Hybrid role in Philadelphia, reporting to the Director, Programmatic, with collaboration across teams to grow client