Senior Programmatic Associate: Strategy & Optimization

Publicis Groupe; Philadelphia (Philadelphia County); Hybrid; USD 61,000 - 84,000; Full time

Benefits offered by this job

Medical coverage

Dental

Vision

Disability

401K

Parental and family care leave

Family forming assistance

Tuition reimbursement

Flexible time off

Job summary

Publicis Groupe in Philadelphia is seeking a Sr. Associate, Programmatic to lead strategic planning and execution for assigned clients. You will blend strategic and tactical work, generating insights and implementing campaigns with Associate support, reporting to the Supervisor, Programmatic.

You will mentor junior team members on optimization strategies and best practices, while serving as the main client contact and coordinating with internal media teams.

Qualifications

• 1-2+ years of experience in Programmatic including bid management, campaign management/optimization, or digital media operations.
• Client-facing experience with risk management skills.
• Proficiency in Microsoft Excel (can perform complex functions), Prisma/MediaOcean, The Trade Desk, DV360 or other related DSPs.
• Strong analytical and mathematical skills.
• Project management capabilities.
• Understanding of interactive media planning and buying.

Responsibilities

• Develop and communicate digital strategies and tactical approaches for campaigns.
• Execute, manage, and optimize online media campaigns (e.g., performance media, audience-based buying, remarketing) to meet client expectations.
• Build and maintain client relationships through exceptional service.
• Create proposals for new opportunities and develop client decks and status documentation.
• Oversee the delivery of creative assets, insertion orders, and all relevant campaign documentation.
• Collaborate with analytics and media partners to ensure accurate reporting, insights, and platform implementation.
• Troubleshoot campaign issues, develop quality control procedures, and manage campaign QA processes.
• Coach and educate Associates to support campaigns and share strategies for optimizing performance.
• Attend client meetings and participate in knowledge-sharing sessions.
• Manage the tech stack, including DMP, DSP partners, ad-verification services, and third-party data providers.
• Monitor campaign performance, manage forecasts, and maintain account management standards.
• Participate in forecasting exercises for clients and senior management
• Contribute to a culture of teamwork and continuous improvement by documenting best practices.

Job description

Publicis Groupe in Philadelphia is seeking a Sr. Associate, Programmatic to lead strategic planning and execution for assigned clients. You will blend strategic and tactical work, generating insights and implementing campaigns with Associate support, reporting to the Supervisor, Programmatic.

You will mentor junior team members on optimization strategies and best practices, while serving as the main client contact and coordinating with internal media teams.