Senior Programmatic Campaign Lead

Publicis Groupe ANZ; Chicago, Northern (IL, KY); Hybrid; USD 75,000 - 108,000; Full time

Job summary

Publicis Groupe US health media agency PHM seeks a Supervisor, Programmatic who leads and manages programmatic buying strategies, driving innovation and optimizing client campaigns. You will provide senior-level expertise while promoting team growth and delivering solutions across accounts.

You will have prior online trafficking and campaign management experience and collaborate with BI, Search, Media Strategy, Ad Operations, and Creative teams.

Qualifications

• 3+ years of experience in digital media with a focus on programmatic buying.
• Strong knowledge of DSPs, DMPs, and ad-verification tools.
• Proficient in Excel with ability to organize and consolidate data for analysis.
• Ability to translate complex topics for diverse audiences.
• Solid project management skills with multiple campaigns and timelines.

Responsibilities

• Train and manage a junior team on programmatic buying and deliverables.
• Provide senior-level programmatic expertise to clients and internal teams.
• Develop and maintain relationships with data, inventory, and platform partners.
• Lead teams to optimize campaigns and deliver strategic recommendations.
• Establish best practices and processes to improve workflow efficiency.
• Manage resources to meet service level expectations.
• Write POVs on trends, products, and industry news from a programmatic perspective.
• Drive client outcomes through actionable programmatic solutions across accounts.

Skills

Digital media

Programmatic buying

Excel

Audience understanding

Project management

People management

Storytelling

Tools

DSPs

DMPs

Ad verification tools

Job description

Publicis Groupe US health media agency PHM seeks a Supervisor, Programmatic who leads and manages programmatic buying strategies, driving innovation and optimizing client campaigns. You will provide senior-level expertise while promoting team growth and delivering solutions across accounts.

You will have prior online trafficking and campaign management experience and collaborate with BI, Search, Media Strategy, Ad Operations, and Creative teams.