Senior Programmatic Lead — Data-Driven Media & Team Coaching

Publicis Groupe ANZ; Philadelphia (Philadelphia County); Hybrid; USD 75,000 - 108,000; Full time

Job summary

Publicis Groupe in the US is seeking a Supervisor, Programmatic to lead programmatic buying strategies, drive innovation, and optimize campaigns. The role requires collaboration across BI, Search, Media Strategy, Ad Operations, and Creative teams, with a hybrid schedule of in-office days each week.

You will guide a junior team, provide senior-level programmatic expertise, and develop relationships with data, inventory, and platform partners to deliver measurable client outcomes.

Qualifications

• 3+ years of experience in digital media with an increasing focus on programmatic buying.
• Strong knowledge of DSPs, DMPs, and ad-verification tools.
• Proficient in Excel with the ability to organize and consolidate data from multiple sources.
• Able to translate complex subject matter into simple terms for diverse audiences.
• Strong project management skills, capable of managing multiple campaigns, creative assets, IOs, and timelines.
• People management experience or mentoring junior team members.
• PowerPoint and storytelling skills for client presentations and internal communication.

Responsibilities

• Train and manage a junior team (managers and associates) on all aspects of programmatic buying and related deliverables.
• Provide senior-level programmatic expertise to internal and external teams (clients, BI, Media, agency partners, etc.).
• Develop and maintain relationships with data, inventory, and platform partners.
• Lead programmatic teams to optimize campaigns and deliver strategic recommendations to achieve account success.
• Establish best practices, create case studies, and implement processes that inspire workflow efficiencies.
• Manage resources to meet service level expectations.
• Inspire team members to embrace forward-thinking solutions in a constantly changing industry.
• Write POVs on trends, products, and industry news from a programmatic perspective.
• Manage ideation, business relationships and activation of new 1st-to-market programmatic offerings.
• Provide holistic digital expertise.
• Drive client outcomes through actionable programmatic solutions across multiple accounts

Skills

Programmatic buying

Data analysis

Project management

People management

Storytelling

Presentation skills

Communication

Tools

DSPs

DMPs

Ad verification tools

Excel

PowerPoint

Job description

Publicis Groupe in the US is seeking a Supervisor, Programmatic to lead programmatic buying strategies, drive innovation, and optimize campaigns. The role requires collaboration across BI, Search, Media Strategy, Ad Operations, and Creative teams, with a hybrid schedule of in-office days each week.

You will guide a junior team, provide senior-level programmatic expertise, and develop relationships with data, inventory, and platform partners to deliver measurable client outcomes.