Senior Programmatic Media Strategist

Publicis Groupe; Dallas, Northern (TX, KY); Hybrid; USD 61,000 - 80,000; Full time

Benefits offered by this job

Hybrid work schedule

401(k) with company matching

Paid time off

Job summary

Publicis Groupe is seeking a Senior Media Planner, Programmatic, to lead strategic development, execution, and optimization of programmatic media plans for luxury automotive clients. You’ll work with internal teams, agencies, and vendors to craft data-driven strategies across display, video, audio, and emerging channels.

You will evaluate new technologies, shape audience strategies, and ensure flawless DSP execution.

Qualifications

• Bachelor’s degree or equivalent in marketing/advertising/communications.
• Strong understanding of DSPs and programmatic buying mechanics.
• Experience with luxury, automotive, or premium brands a plus.

Responsibilities

• Develop full-funnel programmatic media plans with strategy, audience recommendations, budget allocation, inventory selection, and KPIs.
• Lead campaign briefing, setup, forecasting, pacing, and optimization workflows with activation teams.
• Evaluate audience segmentation strategies using 1P/2P/3P data and platform-native solutions.
• Collaborate with analytics to define measurement frameworks, testing roadmaps, and learning agendas.
• Analyze campaign results and generate actionable insights to shape strategy.
• Provide guidance on channel roles, trends, and emerging technologies.
• Partner with creative, account, and production teams to align messaging, placements, and deliverables.
• Lead communication with platform partners to stay ahead of innovations.
• QA programmatic plans and deliverables for accuracy and consistency.
• Present recommendations and results to internal teams and clients.
• Mentor junior team members and provide performance feedback.

Skills

DV360

The Trade Desk

Amazon DSP

Programmatic buying

PMPs

RTB

Audience targeting

Data activation

Measurement & attribution

Excel

PowerPoint

Education

Bachelor’s degree in Marketing, Advertising, Communications, or related field

Tools

DCM/CM360

MOAT

IAS

GA/GA4

Adobe

Job description

Publicis Groupe is seeking a Senior Media Planner, Programmatic, to lead strategic development, execution, and optimization of programmatic media plans for luxury automotive clients. You’ll work with internal teams, agencies, and vendors to craft data-driven strategies across display, video, audio, and emerging channels.

You will evaluate new technologies, shape audience strategies, and ensure flawless DSP execution.