Senior Programmatic Media Planner – Hybrid (Luxury Auto)

Team One Usa Inc; New York, Northern (NY, KY); Hybrid; USD 61,000 - 80,000; Full time

Benefits offered by this job

Hybrid work schedule

Medical / dental / vision insurance

401(k) with company matching

Unlimited PTO

Job summary

Team One USA Inc is seeking a Senior Media Planner, Programmatic, to lead strategic programmatic media plans for luxury automotive clients. You will collaborate with internal teams and platform vendors to drive data-driven strategies across display, video, audio, and emerging channels.

You will evaluate audiences, optimize campaigns, and translate performance insights into compelling client stories, guiding ongoing testing and innovation.

Qualifications

• Bachelor's degree required.
• 4–6+ years in digital media planning; 3+ years on programmatic.
• Strong understanding of DSPs and programmatic buying.

Responsibilities

• Develop full-funnel programmatic media plans with KPIs and budgets.
• Lead briefing, setup, pacing, and optimization with activation teams.
• Define measurement frameworks and testing roadmaps with analytics teams.
• Analyze results and translate insights into strategy.
• Present recommendations to internal teams and clients.

Skills

Programmatic media

DSPs

Audience targeting

Data activation

Measurement & attribution

Communication & storytelling

Cross-channel media

Excel & PowerPoint

Project management

Education

Bachelor's degree in Marketing/Advertising/Communications

Tools

DV360

The Trade Desk

Amazon DSP

Job description

Team One USA Inc is seeking a Senior Media Planner, Programmatic, to lead strategic programmatic media plans for luxury automotive clients. You will collaborate with internal teams and platform vendors to drive data-driven strategies across display, video, audio, and emerging channels.

You will evaluate audiences, optimize campaigns, and translate performance insights into compelling client stories, guiding ongoing testing and innovation.