Senior Programmatic Media Lead — Hybrid

Team One

Dallas (TX)

Hybrid

USD 61,000 - 80,000

Full time

14 days+

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Benefits offered by this job

Hybrid work schedule

Comprehensive benefits: medical/dental

Job summary

Team One in the United States (Dallas area) is seeking a Senior Media Planner, Programmatic, to lead strategic, data-driven programmatic media plans for luxury automotive clients. You will drive audience targeting, measurement, and optimization across DV360, TTD, Amazon DSP, and more.

You’ll collaborate with internal teams and platform partners to craft engaging, high-performance campaigns, translate insights into actionable recommendations, and mentor junior teammates in a fast-paced, hybrid

Qualifications

Bachelor’s degree in Marketing, Advertising, Communications, or related field.
4–6+ years of experience in digital media planning, with at least 3 years focused on programmatic media.
Strong understanding of DSPs (DV360, TTD, Amazon, Yahoo DSP, etc.) and programmatic buying mechanics (PMPs, PG, RTB, auction dynamics).
Experience developing strategies for audience targeting, data activation, measurement, and attribution.
Ability to analyze performance data and synthesize into clear insights and recommendations.

Responsibilities

Develop full-funnel programmatic media plans, including strategy, audience recommendations, budget allocation, inventory selection, and KPIs.
Lead campaign briefing, setup, forecasting, pacing, and optimization workflows in partnership with activation teams.
Evaluate and recommend audience segmentation strategies, leveraging 1P/2P/3P data, contextual opportunities, and platform-native solutions.
Collaborate with analytics and insights teams to define measurement frameworks, testing roadmaps, and learning agendas.
Analyze campaign results and generate actionable insights that shape ongoing strategy.
Provide thoughtful guidance on channel roles, programmatic trends, and emerging technologies.
Partner with creative, account, and production teams to ensure alignment on messaging, placements, and deliverables.
Lead communication with platform partners (DV360, The Trade Desk, Amazon DSP, etc.) to stay ahead of innovations and competitive intelligence.
QA all programmatic media plans and deliverables, ensuring accuracy, consistency, and excellence.
Present strategic recommendations, insights, and results to internal teams and client stakeholders.
Support junior team members through guidance, mentorship, and performance feedback.