Senior Programmatic Media Strategist

Publicis Groupe ANZ; Dallas, Northern (TX, KY); Hybrid; USD 61,000 - 80,000; Full time

Benefits offered by this job

Hybrid work schedule

401(k) with company matching

Unlimited PTO

Parental leave

Tuition reimbursement

Family forming assistance

Job summary

Team One, part of Publicis Groupe in Dallas, seeks a Senior Media Planner, Programmatic, to lead data-driven programmatic plans across display, video, and audio for luxury automotive clients. You’ll partner with teams, platforms, and clients to craft audience-focused, measurable campaigns with rigorous testing.

You will translate performance insights into compelling narratives, drive optimization, and mentor juniors while embracing a hybrid work model in a fast-paced agency environment.

Qualifications

• Bachelor’s degree in Marketing, Advertising, Communications, or related field.
• 4–6+ years of experience in digital media planning, with at least 3 years focused specifically on programmatic media.
• Strong understanding of DSPs (DV360, TTD, Amazon, Yahoo DSP, etc.) and programmatic buying mechanics.
• Experience developing strategies for audience targeting, data activation, measurement, and attribution.
• Ability to analyze performance data and synthesize into clear insights and recommendations.

Responsibilities

• Develop full-funnel programmatic media plans, including strategy, audience recommendations, budget allocation, inventory selection, and KPIs.
• Lead campaign briefing, setup, forecasting, pacing, and optimization workflows in partnership with activation teams.
• Evaluate and recommend audience segmentation strategies, leveraging 1P/2P/3P data, contextual opportunities, and platform-native solutions.
• Collaborate with analytics and insights teams to define measurement frameworks, testing roadmaps, and learning agendas.
• Analyze campaign results and generate actionable insights that shape ongoing strategy.
• Provide thoughtful guidance on channel roles, programmatic trends, and emerging technologies.
• Partner with creative, account, and production teams to ensure alignment on messaging, placements, and deliverables.
• Lead communication with platform partners (DV360, The Trade Desk, Amazon DSP, etc.) to stay ahead of innovations and competitive intelligence.
• QA all programmatic media plans and deliverables, ensuring accuracy, consistency, and excellence.
• Present strategic recommendations, insights, and results to internal teams and client stakeholders.
• Support junior team members through guidance, mentorship, and performance feedback.

Skills

Programmatic media

DSPs knowledge

Audience targeting

Analytics & insights

Communication skills

Project management

Education

Bachelor’s degree in Marketing, Advertising, Communications, or related field

Tools

DV360

The Trade Desk

Amazon DSP

GA/GA4

MOAT

DCM/CM360

Excel

Job description

Team One, part of Publicis Groupe in Dallas, seeks a Senior Media Planner, Programmatic, to lead data-driven programmatic plans across display, video, and audio for luxury automotive clients. You’ll partner with teams, platforms, and clients to craft audience-focused, measurable campaigns with rigorous testing.

You will translate performance insights into compelling narratives, drive optimization, and mentor juniors while embracing a hybrid work model in a fast-paced agency environment.