Senior Programmatic Media Strategist

Team One; Chicago (IL); Hybrid; USD 61,000 - 80,000; Full time

Benefits offered by this job

Hybrid work schedule

Medical / Dental / Vision

401(k) with company matching

Unlimited PTO

Parental leave

Job summary

Team One, part of Publicis Groupe, seeks a Senior Media Planner, Programmatic, to lead development, execution, and optimization of programmatic media plans for luxury automotive clients. You will partner with internal teams, platforms, and vendors to architect data-driven strategies across display, video, audio, and emerging channels.

You will evaluate new technologies, shape audience strategies, and translate performance insights into compelling client stories.

Qualifications

• Bachelor’s degree in Marketing, Advertising, Communications, or related field.
• 4–6+ years in digital media planning with at least 3 years in programmatic.
• Strong understanding of DSPs and programmatic buying mechanics.
• Experience with luxury, automotive, or premium brands is a plus.

Responsibilities

• Develop full-funnel programmatic media plans, including strategy, audience recommendations, budget allocation, inventory selection, and KPIs.
• Lead campaign briefing, setup, forecasting, pacing, and optimization workflows with activation teams.
• Evaluate and recommend audience segmentation strategies using 1P/2P/3P data and platform-native solutions.
• Collaborate with analytics to define measurement frameworks, roadmaps, and learning agendas.
• Analyze campaign results and generate actionable insights to shape ongoing strategy.
• Provide guidance on channel roles, trends, and emerging technologies.
• Partner with creative, account, and production teams to ensure alignment on messaging and placements.
• Lead communication with platform partners (DV360, The Trade Desk, Amazon DSP, etc.).
• QA all programmatic plans and deliverables for accuracy and consistency.
• Present strategic recommendations and results to teams and clients.
• Mentor junior team members.

Skills

Communication skills

Presentation skills

Storytelling

Cross-functional collaboration

Project management

Education

Bachelor’s degree in Marketing, Advertising, Communications, or related field

Tools

DV360

The Trade Desk

Amazon DSP

Yahoo DSP

DCM/CM360

MOAT

IAS

GA/GA4

Adobe

Excel

PowerPoint

Job description

Team One, part of Publicis Groupe, seeks a Senior Media Planner, Programmatic, to lead development, execution, and optimization of programmatic media plans for luxury automotive clients. You will partner with internal teams, platforms, and vendors to architect data-driven strategies across display, video, audio, and emerging channels.

You will evaluate new technologies, shape audience strategies, and translate performance insights into compelling client stories.