Senior Programmatic Media Strategist - Luxury Auto

Team One; New York (NY); Hybrid; USD 61,000 - 80,000; Full time

Benefits offered by this job

Hybrid work schedule

Medical / dental / vision benefits

401(k) with company match

Generous paid time off

Job summary

Team One is seeking a Senior Media Planner, Programmatic, to lead strategic, data-driven programmatic plans for luxury automotive clients. You will collaborate with internal teams and platform vendors to architect display, video, and emerging formats, ensuring flawless execution across DSPs.

You will translate performance insights into compelling client stories and guide ongoing optimization and testing while mentoring junior staff in a fast-paced, hybrid-work environment.

Qualifications

• Bachelor's degree in Marketing, Advertising, Communications, or related field.
• 4–6+ years of experience in digital media planning, with at least 3 years focused on programmatic.
• Strong understanding of DSPs and programmatic buying mechanics.
• Experience with luxury, automotive, or premium brands is a plus.

Responsibilities

• Develop full-funnel programmatic media plans with KPIs.
• Lead briefing, setup, forecasting, pacing, and optimization workflows.
• Evaluate audience segmentation strategies using 1P/2P/3P data.
• Collaborate with analytics to define measurement frameworks and roadmaps.
• Analyze results and translate insights into strategy.
• Present recommendations to internal teams and clients.
• Mentor junior team members.

Skills

Programmatic media

DSPs (DV360, TTD, Amazon, Yahoo)

Audience targeting

Measurement & attribution

Cross-channel planning

Communication & storytelling

Project management

Excel & PowerPoint

Ad tech familiarity

Education

Bachelor's degree in Marketing/Advertising/Communications

Tools

DCM/CM360

MOAT

IAS

GA/GA4

Adobe

Job description

Team One is seeking a Senior Media Planner, Programmatic, to lead strategic, data-driven programmatic plans for luxury automotive clients. You will collaborate with internal teams and platform vendors to architect display, video, and emerging formats, ensuring flawless execution across DSPs.

You will translate performance insights into compelling client stories and guide ongoing optimization and testing while mentoring junior staff in a fast-paced, hybrid-work environment.