Integrated Media Director — Cross-Channel Strategy Leader

Publicis Groupe Holdings B.V; El Segundo (CA); On-site; USD 121,000 - 186,000; Full time

Benefits offered by this job

Medical coverage

Dental

Vision

401K plan

Paid time off

Job summary

Publicis Groupe in the United States is seeking an inspirational Media Director to lead cross-disciplinary media strategies across automotive campaigns. You will collaborate with Creative, Strategy, and Account Services to shape media solutions, using the latest technologies and cultural insights to deliver integrated campaigns.

The ideal candidate will have 10+ years in integrated media planning, strong leadership, and a track record of delivering innovative, data-driven media programs for

Qualifications

• 10+ years of integrated multi-media planning and ability to lead across channels.
• Strong understanding of all media channels and buying approaches.
• Experience in Earned and Shared Media is a plus; knowledge of influencer marketing is beneficial.

Responsibilities

• Lead cross-functional collaboration across Creative, Strategy, Production and Media on campaigns.
• Work with the agency and media disciplines to advocate for campaign executions.
• Leverage media partnerships and maximize their value in line with the ideas platform.
• Educate media and creative teams on new media units and best practices.
• Collaborate with Analytics to identify best practices and marketing solutions.
• Interface with the client and be a dedicated resource for product and media teams.
• Partner with senior media leaders to implement across channels and identify funding.

Skills

Leadership

Strategic vision

Creativity

Team player

Presentation skills

Automotive experience

Education

B.A./B.S. Degree

Job description

Publicis Groupe in the United States is seeking an inspirational Media Director to lead cross-disciplinary media strategies across automotive campaigns. You will collaborate with Creative, Strategy, and Account Services to shape media solutions, using the latest technologies and cultural insights to deliver integrated campaigns.

The ideal candidate will have 10+ years in integrated media planning, strong leadership, and a track record of delivering innovative, data-driven media programs for