Senior Programmatic Leader (Associate Director)

Publicis Groupe Holdings B.V; Philadelphia (Philadelphia County); Hybrid; USD 97,000 - 140,000; Full time

Job summary

Publicis Groupe Holdings B.V in the US is seeking an Associate Director, Programmatic to lead and oversee programmatic buying strategies, manage a team of specialists, and provide mentorship to optimize performance.

This hybrid role requires three days in-office each week, reporting to the Director, Programmatic, with a focus on delivering data-driven insights, client satisfaction, and revenue growth. You will collaborate with cross-functional teams and external partners to apply best practices.

Qualifications

• 5+ years in digital media, with 3+ years in programmatic buying and optimization.
• Experience with DSPs, DMPs, and related technologies.
• Strong Excel and PowerPoint proficiency for data analysis and client storytelling.
• Ability to mentor programmatic teams and manage multiple campaigns.
• Excellent presentation and cross-functional collaboration skills.

Responsibilities

• Lead and mentor a team of programmatic managers and associates.
• Provide senior programmatic expertise to internal teams and external partners.
• Optimize campaigns with data-driven recommendations to meet client goals.
• Maintain relationships with data, inventory, and platform partners.
• Define and implement best practices for programmatic buying and reporting.
• Manage resources to meet SLAs and handle workload challenges.
• Collaborate across teams for integrated, channel-wide strategies.
• Ensure client satisfaction with regular performance updates.
• Support leadership in forecasting resources and revenue growth.

Skills

Programmatic buying

Campaign management

Optimization

Mentoring

Cross-functional collaboration

Presenting to clients

Data-driven decision making

Tools

Excel

PowerPoint

DSPs

DMPs

Job description

Publicis Groupe Holdings B.V in the US is seeking an Associate Director, Programmatic to lead and oversee programmatic buying strategies, manage a team of specialists, and provide mentorship to optimize performance.

This hybrid role requires three days in-office each week, reporting to the Director, Programmatic, with a focus on delivering data-driven insights, client satisfaction, and revenue growth. You will collaborate with cross-functional teams and external partners to apply best practices.