Senior Programmatic Lead - Campaign Optimization

Publicis Group; Chicago, Northern (IL, KY); Hybrid; USD 75,000 - 108,000; Full time

Benefits offered by this job

Medical coverage

Dental

Vision

Disability

401K

Parental and family care leave

Tuition reimbursement

Flexible time off

Job summary

Publicis Groupe is seeking a Supervisor, Programmatic, to lead programmatic buying strategies and optimize client campaigns. The role requires collaboration with BI, Search, Media Strategy, Ad Ops, and Creative teams.

You will report to the Associate Director, Programmatic, and manage a junior team while driving innovative programmatic solutions across multiple accounts. This is a hybrid role with three in-office days per week.

Qualifications

• 3+ years of experience in digital media, with an increasing focus on programmatic buying.
• Strong knowledge of digital ad technologies including Demand-Side Platforms (DSPs), Data Management Platforms (DMPs), and ad-verification tools
• Proficient in Excel (can perform complex functions), with demonstrated ability to organize and consolidate multiple data sources for analysis.
• Experience understanding complex subject matter and translating it into simple, relatable terms for different audiences.
• Strong project management skills, capable of managing multiple campaigns, creative assets, insertion orders, and timelines with precision.
• People management experience, or experience in mentoring junior team members, guiding them on best practices, campaign optimization, and industry standards.
• PowerPoint and storytelling skills for client presentations and internal communication.

Responsibilities

• Train and manage a junior team (managers and associates) on all aspects of programmatic buying and related deliverables.
• Provide senior-level programmatic expertise to internal and external teams (clients, Business Intelligence, Media, agency partners, etc.).
• Develop and maintain relationships with data, inventory, and platform partners.
• Lead programmatic teams to optimize campaigns and deliver strategic recommendations to achieve account success.
• Establish best practices, create case studies, and implement processes that inspire workflow efficiencies.
• Manage resources to meet service level expectations.
• Inspire team members to embrace forward-thinking solutions in a constantly changing industry.
• Write points of view (POVs) on trends, products, and industry news from a programmatic perspective.
• Manage ideation, business relationships, and activation of new 1st-to-market programmatic offerings.
• Provide holistic digital expertise.
• Drive client outcomes through actionable programmatic solutions across multiple accounts

Skills

Programmatic buying

DSPs

DMPs

Excel

PowerPoint

Storytelling

People management

Tools

DSPs

DMPs

Ad verification tools

Job description

Publicis Groupe is seeking a Supervisor, Programmatic, to lead programmatic buying strategies and optimize client campaigns. The role requires collaboration with BI, Search, Media Strategy, Ad Ops, and Creative teams.

You will report to the Associate Director, Programmatic, and manage a junior team while driving innovative programmatic solutions across multiple accounts. This is a hybrid role with three in-office days per week.