Hybrid Programmatic Director — Lead & Optimize Campaigns

Publicis Groupe; Philadelphia (Philadelphia County); Hybrid; USD 97,000 - 140,000; Full time

Benefits offered by this job

Medical coverage

Dental coverage

Vision coverage

401(k) plan

Paid time off

Job summary

Publicis Groupe is seeking an Associate Director, Programmatic to lead a programmatic buying team and drive performance for client campaigns. The role bridges internal teams and clients, providing actionable insights and best practices to optimize outcomes.

You will mentor managers and associates, oversee campaign execution, and collaborate with media, BI, creative, and analytics teams to deliver integrated, high-impact programs.

Qualifications

• 5+ years in digital media, with 3+ years in programmatic buying
• Knowledge of DSPs, DMPs, and related tech
• Advanced Excel for data analysis and reporting
• Ability to present complex programmatic concepts to clients
• Experience mentoring programmatic teams
• Strong project management across multiple campaigns
• Ability to identify and resolve challenges before impact
• Experience creating impactful PowerPoint presentations for clients
• Collaborative across cross-functional teams
• Awareness of current trends in programmatic and digital media

Responsibilities

• Lead and mentor a team of programmatic specialists to drive performance
• Provide senior-level programmatic expertise to teams and partners
• Ensure campaigns are optimized with data-driven recommendations
• Maintain relationships with data, inventory, and platform partners
• Define and implement best practices for programmatic buying and reporting
• Manage resources to meet service levels and workloads
• Collaborate across teams for integrated multichannel strategies
• Ensure client satisfaction with programmatic strategy and performance updates
• Support leadership in forecasting resources and driving revenue growth

Skills

Programmatic buying

Digital media

DSPs

DMPs

Advanced Excel

Present to clients

Mentoring

Project management

Cross-functional collaboration

Industry trends

Tools

PowerPoint

Job description

Publicis Groupe is seeking an Associate Director, Programmatic to lead a programmatic buying team and drive performance for client campaigns. The role bridges internal teams and clients, providing actionable insights and best practices to optimize outcomes.

You will mentor managers and associates, oversee campaign execution, and collaborate with media, BI, creative, and analytics teams to deliver integrated, high-impact programs.