Senior Manager, Programmatic Campaigns & Strategy

Publicis Groupe; New York (NY); Hybrid; USD 97,000 - 156,000; Full time

Benefits offered by this job

Paid family care

Adoption support

Pet adoption aid

EAP & wellness reimbursements

Tuition assistance

Paid time off

Matching gifts

Flexible work arrangements

Work Your World

Business Resource Groups

Job summary

Publicis Groupe is seeking a Senior Manager, Programmatic in the United States for a hybrid role. You will own activation across DSPs, guide a team, and align campaigns with client goals while mentoring Managers and Specialists.

Responsibilities include strategy, optimization, and reporting, plus collaboration with senior leaders. This role is based near New York with a path toward leadership and impact.

Qualifications

• 5+ years of experience in programmatic advertising.
• Hands-on with DSPs such as The Trade Desk, DV360, Amazon DSP.
• Confident presenter and persuasive communicator of complex information.
• Owner and leader mentality with willingness to roll up your sleeves.
• Exceptional Excel skills (Pivot Tables, VLOOKUPs).
• Proactive campaign monitoring, optimization, and reporting.
• Experience with audience targeting, contextual strategies, and inventory curation.
• Strong attention to detail and ability to manage multiple priorities.

Responsibilities

• Own and develop programmatic media activation strategy and oversee teammates to build and execute campaigns across DSPs.
• Direct and train Managers and Specialists on setup, management, optimization, and reporting.
• Lead strategy on audience segmentation, inventory selection, bidding strategies, and activation plans.
• Collaborate with the Director to evolve processes for optimization across platforms and clients.
• Create and present strategic media plans and align with broader commerce goals.
• Support development of holistic media strategy and budgets while leading teams.
• Maintain oversight of campaign setup, performance, optimization, and reporting.
• Lead, mentor, and scale the team in workflow, training, and best practices.
• Deliver insights and recommendations based on objectives, media strategy, and results.
• Reports to Director, Programmatic; direct reports include Programmatic Manager

Skills

5+ years programmatic

The Trade Desk

DV360

Amazon DSP

Presentation skills

Excel skills

Campaign optimization

Audience targeting

Attention to detail

Independent worker

Strategic thinking

Mentoring

Storytelling

Client communication

Job description

Publicis Groupe is seeking a Senior Manager, Programmatic in the United States for a hybrid role. You will own activation across DSPs, guide a team, and align campaigns with client goals while mentoring Managers and Specialists.

Responsibilities include strategy, optimization, and reporting, plus collaboration with senior leaders. This role is based near New York with a path toward leadership and impact.