Senior Programmatic Analytics Lead, Commerce Media

Publicis Groupe; New York (NY); On-site; USD 66,000 - 102,000; Full time

Job summary

Digitas in New York is seeking an outstanding Senior Analyst to win the hearts of clients, inspire teammates, and skillfully juggle multiple pieces of business. This is a unique opportunity for an experienced digital media star to actively drive performance for some of the largest brands on the planet. In this role, you can make a real difference in our clients’ business and our own.

Sound like you? Read on.

Qualifications

• 2–4 years of programmatic digital ad experience at an advertising agency, publisher, or ad tech provider.
• Strong understanding of media planning and buying processes across multiple channels.
• Familiarity with The Trade Desk or similar buying platforms.
• Strong data management and analytical skills; able to tell stories from data.
• Proficiency in Microsoft Word, PowerPoint, and Excel.
• Strong knowledge of DSP platforms and campaign optimization experience.
• Excellent communication and writing skills.
• A four-year college degree.

Responsibilities

• Execute, manage, and optimize digital media campaigns for agency clients.
• Develop and maintain relationships with platform partners.
• Ensure media deliverables meet client goals.
• Assist in developing program strategies and analyses for clients.
• Lead retailer and vendor RFPs and audience targeting.
• Handle daily campaign maintenance, pacing, and optimization.
• Prepare client-facing campaign performance reports.
• Collaborate with offshore analysts to align tasks.

Skills

Programmatic advertising

Digital media planning

Data analysis

Campaign optimization

Communication skills

MS Office (Word, PowerPoint, Excel)

Education

Four-year college degree

Tools

The Trade Desk

Job description

Digitas in New York is seeking an outstanding Senior Analyst to win the hearts of clients, inspire teammates, and skillfully juggle multiple pieces of business. This is a unique opportunity for an experienced digital media star to actively drive performance for some of the largest brands on the planet. In this role, you can make a real difference in our clients’ business and our own.

Sound like you? Read on.