Senior Analyst, Commerce Media - Growth & Optimization

Publicis Groupe; New York (NY); In loco; USD 66.000 - 91.000; Tempo pieno

Descrizione del lavoro

Digitas in New York is seeking a Sr Analyst to own day-to-day campaign management for retail media and Amazon-focused programs. You’ll set up campaigns, create docs, QA, report performance, and support billing reconciliation while guiding Analysts and managing client relationships.

You will optimize campaigns across retailers like Amazon, Walmart, and Kroger, leverage Pacvue reporting, and collaborate with cross-functional teams to drive insight-driven media strategies and strong results.

Competenze

• 2 to 4 years of retail media experience (retail search experience preferred), 1+ years of SEM/e-Commerce/Shopper Marketing experience
• Strong familiarity with the digital environment and a clear understanding of media planning and buying process (multi-channel knowledge and Criteo, Target, Amazon, Walmart, Kroger, etc. search and display experience preferred)
• Keen attention to detail and an analytical approach to achieving objectives
• An understanding of media research tools – you know their strengths/weaknesses, and when and how to effectively use them
• Solid quantitative and research skills, and proven data interpretation capability
• Fluency with Microsoft Office (Word, PowerPoint, Excel).
• Excellent client presence and ability to lead discussions with internal and external leadership
• Strong ability to understand client objectives and how they translate into search and media strategies
• Excellent communication and writing skills—you’re poised, precise, and above all, kind when relating to others
• Willingness to travel as needed – you’re open to new places, new faces and new ideas
• Familiarity with prompt-based interaction and commonly used generative AI tools (e.g., ChatGPT, Google Gemini, DALL·E, Midjourney) is a plus

Mansioni

• Contribute as a primary contact for day-to-day clients
• Execute, manage, and optimize all digital media campaigns and programs for agency clients, including platform media buying and direct-to-publisher programs
• Assist in developing program strategies and analyses for clients and translate them into final media recommendations
• Lead retailer and vendor RFPs with attention to audience targeting strategy and best practices
• In-platform campaign setup and support QA to ensure accurate implementation, pacing, and optimization
• Maintain quality assurance and accountability for delivering campaigns and executions
• Ensure media deliverables meet client goals and objectives
• Oversee performance forecasts, budget allocations and data-based rationales
• Provide creative solutions to client challenges
• Direct oversight of Analysts and support their growth
• Understand big-picture implications for other programs
• Foster relationships with internal and external teams
• Develop and maintain quality control procedures for campaign implementations
• Communicate our value proposition, technology, and processes for growth of accounts
• Adopt account management standards and program management best practices
• Share and learn new strategies for optimization
• Active knowledge sharing with capability and broader agency
• Embrace teamwork and intellectual curiosity
• Be strategic partner to offshore resources and align on tasks
• Assist in documenting best practices for communication and collaboration
• Keep up to date on industry trends and share highlights
• Handle ad-hoc reporting requests

Conoscenze

Retail media experience

SEM/e-Commerce experience

Analytical mindset

Microsoft Office

Strumenti

Microsoft Office

Descrizione del lavoro

Digitas in New York is seeking a Sr Analyst to own day-to-day campaign management for retail media and Amazon-focused programs. You’ll set up campaigns, create docs, QA, report performance, and support billing reconciliation while guiding Analysts and managing client relationships.

You will optimize campaigns across retailers like Amazon, Walmart, and Kroger, leverage Pacvue reporting, and collaborate with cross-functional teams to drive insight-driven media strategies and strong results.