Senior Programmatic Analyst — Drive Campaign Performance | Flexible Time Off

Publicis Groupe; New York (NY); On-site; USD 61,000 - 94,000; Full time

Job summary

Digitas in New York is seeking an outstanding Senior Analyst to win the hearts of clients, inspire teammates, and juggle multiple pieces of business. This is a unique opportunity for an experienced digital media star to actively drive performance for major brands.

You will manage day-to-day campaigns, optimize programmatic buys, and collaborate with onshore and offshore teams to ensure accurate delivery and insightful reporting.

Qualifications

• 2-4 years of digital ad experience at an advertising agency, publisher, or ad tech provider.
• Knowledge of media planning and programmatic buying; familiarity with major buying platforms.
• Strong data management and analytical skills; able to tell the data story clearly.
• Excellent written and verbal communication; precise and professional.

Responsibilities

• Executing, managing, and optimizing digital media campaigns for clients.
• Developing relationships with platform and publisher partners.
• Handling daily campaign maintenance, pacing, and performance optimization.
• Assisting in client-facing campaign performance reports and proposals.

Skills

Digital ad experience

Campaign management

Data analytics

Communication skills

4-year degree

Education

A four-year college degree

Tools

Google Marketing Platform

TheTradeDesk

DSP platforms

Job description

Digitas in New York is seeking an outstanding Senior Analyst to win the hearts of clients, inspire teammates, and juggle multiple pieces of business. This is a unique opportunity for an experienced digital media star to actively drive performance for major brands.

You will manage day-to-day campaigns, optimize programmatic buys, and collaborate with onshore and offshore teams to ensure accurate delivery and insightful reporting.