Digital Activation Manager - Hybrid, Programmatic Leader

Omnicom; New York (NY); Hybrid; USD 50,000 - 95,000; Full time

Benefits offered by this job

Health insurance

Vision insurance

Dental insurance

401(k)

Healthcare Flexible Spending Account

Dependent Care Flexible Spending Act

Vacation days

Sick days

Personal days

Paid parental leave

Paid medical leave

STD/LTD

Job summary

Omnicom Media in New York seeks a Manager, Digital to lead programmatic buying efforts and optimize online campaigns. You will drive planning processes across DSPs, oversee activation operations, and guide design decisions with clients and internal teams.

The role emphasizes data-driven problem solving, cross-functional collaboration, and strong Excel-based analysis, with a hybrid work setup and a comprehensive benefits package.

Qualifications

• 3+ years of experience with expert knowledge of digital programmatic buying.
• Hands-on experience using DSPs (Amazon DSP, The Trade Desk, DV360 or similar).
• Experience managing a small team and juggling multiple priorities.
• Experience working across several media channels and curiosity in emerging media platforms.
• Experience with client-facing interaction.
• Experience working with large data sets and understanding data evaluation methods.
• Ability to manage costs while exceeding performance and viewability goals.
• Excellent interpersonal and communication skills; able to distill ideas for non-digital teams.
• Proficiency in MS Excel and ability to coach others in shortcuts.
• Working knowledge of third-party verification tools, including DoubleVerify.

Responsibilities

• Ensuring the implementation of the Digital Planning & Optimization Process across programmatic and direct buying.
• Overseeing and directing the day to day operations of the activation team.
• Effectively managing budget.
• Providing inputs and guidance around campaign design, including requirements for success and optimal use of demand side platforms.
• Coordinating with the activation team to ensure efficient campaign setup, adjustments and optimization.
• Collaborating with Strategy to understand goals, address client needs, and report results to clients.
• Direct billing and reconciliation for programmatic campaigns.
• Implementing BI tools and new data sources and media measurement techniques.
• Providing expert consultation to vendors, internal teams, and clients.

Skills

Programmatic buying

Team management

Cross-channel media

Client communication

Data analysis

Cost management

Cross-functional collaboration

Excel

Tools

DoubleVerify

Amazon DSP

DV360

The Trade Desk

Job description

Omnicom Media in New York seeks a Manager, Digital to lead programmatic buying efforts and optimize online campaigns. You will drive planning processes across DSPs, oversee activation operations, and guide design decisions with clients and internal teams.

The role emphasizes data-driven problem solving, cross-functional collaboration, and strong Excel-based analysis, with a hybrid work setup and a comprehensive benefits package.