Senior Program Lead - AI-Driven Ad Platform

Blend; Columbia (MD); Presencial; USD 190.000 - 250.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Medical

Dental

Vision

401K

PTO

Commuter benefits

Life insurance

Disability coverage

EAPs

Descripción de la vacante

BLEND360 is seeking a senior Spectrum Reach Program Lead to own relationships, learn Reach selling and audience-building workflows, and translate data products into commercial value. The role emphasizes executive presence and cross-functional coordination across Reach, brand partners, and Blend teams.

The successful candidate will drive pilots, enable Reach sellers and agencies, and align the platform roadmap with Reach priorities, delivering measurable outcomes and scalable sales enablement.

Formación

• 12+ years in advertising, media or ad tech, including senior roles at a media seller, agency, data provider or ad tech platform.
• Understanding of how a media sales organization runs: seller incentives, agency and direct channels, local and national sales, inventory and yield.
• A track record of taking data products to market and running the deals and partnerships behind them.
• Working knowledge of how TV and digital advertising is bought and sold: linear and addressable TV, streaming and CTV, programmatic, and local and national sales.
• Fluency in audience data, identity resolution and activation (ad servers, DSPs, SSPs, data onboarding and clean rooms) at the level needed to judge feasibility and trade-offs.
• Experience designing or interpreting campaign measurement: lift tests, matched-market and holdout designs, attribution.
• Program leadership in large, matrixed organizations: setting priorities, running cadences, managing dependencies, and getting decisions made across groups that do not report to you.
• Executive presence with senior client stakeholders, and the ability to explain data science outputs in commercial terms.
• Sound judgment on privacy and data governance in advertising.

Responsabilidades

• Own the Spectrum Reach relationship for the platform and coordinate the program.
• Build working relationships across Reach's sales, product and platforms, audience and data, ad operations, research and measurement teams, and its in-house agency and partner agencies.
• Represent Reach's needs in the platform's program and product planning, and represent the platform in Reach planning and client conversations.
• Run the Spectrum Reach beta program for the platform: choose use cases and pilot advertisers with Reach, set success criteria up front, and coordinate the work through to results.
• Design pilots that prove value through back-tests, match tests and A/B tests of platform-informed audiences against Reach's current audiences.
• Turn results into case studies and pricing input with documented evidence.

Descripción del empleo

BLEND360 is seeking a senior Spectrum Reach Program Lead to own relationships, learn Reach selling and audience-building workflows, and translate data products into commercial value. The role emphasizes executive presence and cross-functional coordination across Reach, brand partners, and Blend teams.

The successful candidate will drive pilots, enable Reach sellers and agencies, and align the platform roadmap with Reach priorities, delivering measurable outcomes and scalable sales enablement.