Senior Data-Driven Media Product Leader

Blend; Columbia (MD); On-site; USD 175,000 - 270,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

401(k)

PTO

Paid holidays

Commuter benefits

Life insurance

Disability coverage

EAPs

Job summary

Blend is seeking a senior product leader to own the strategy, development, and go-to-market execution for four data products built on an intelligence platform: Custom Audiences, Prebuilt Audiences, Pretargeting, and Campaign Lift. These products help agencies and brands identify, reach, target, and measure audiences across paid media campaigns.

This role sits at the intersection of product management, data, media, and commercial strategy, partnering with Data Science, Data Engineering, Sales,

Qualifications

• 8–10+ years of product management experience.
• Experience managing data products, media products, advertising technology, or marketing technology.
• Strong go-to-market experience, including positioning, sales enablement, launch planning, and readiness.
• Experience partnering with Data Science and Data Engineering teams.
• Demonstrated ability to translate customer needs into product requirements, roadmaps, and development plans.

Responsibilities

• Own the product vision, strategy, roadmap, and priorities for the four data products.
• Define product capabilities, use cases, target customers, and value propositions.
• Translate customer and market needs into actionable product requirements.
• Prioritize enhancements based on customer needs, business objectives, and feasibility.
• Oversee product development from concept through launch.
• Develop go-to-market plans and enablement for agencies and brands.

Skills

Product management

Data products

Advertising technology

Go-to-market

Cross-functional leadership

Job description

Blend is seeking a senior product leader to own the strategy, development, and go-to-market execution for four data products built on an intelligence platform: Custom Audiences, Prebuilt Audiences, Pretargeting, and Campaign Lift. These products help agencies and brands identify, reach, target, and measure audiences across paid media campaigns.

This role sits at the intersection of product management, data, media, and commercial strategy, partnering with Data Science, Data Engineering, Sales,