Senior B2B Marketing Lead - AI-Driven Campaigns (Remote)

Blend360; United States; Remote; USD 96,000 - 117,000; Part time

Benefits offered by this job

Health, Vision, Dental

401K plan

Life Insurance

Employee Assistance Programs

Job summary

BLEND360 is seeking a Senior Integrated Marketing Manager, B2B Technology, to drive always-on thought leadership and awareness campaigns for emerging technology solutions. You will partner with product marketing and subject-matter experts to translate narratives into high-impact campaigns across owned channels.

The role emphasizes execution discipline, experiments with AI tools to accelerate workflows, and collaboration with cross-functional teams to ensure timely launches and measurable

Qualifications

• 8+ years of experience in B2B technology marketing, integrated campaign marketing, content marketing, or a related field.
• Proven experience executing multi-channel awareness and thought leadership campaigns across owned channels.
• Strong background in marketing to enterprise-level audiences.
• Excellent project management skills with the ability to manage multiple campaigns, stakeholders, deadlines, and approvals.

Responsibilities

• Elevate the client’s market position by driving a steady drumbeat of thought leadership in related emerging technology areas.
• Lead always-on awareness programs across owned and adjacent channels, including web, social, webinars, podcasts, email, and executive amplification.
• Translate business priorities and product narratives into integrated campaign plans with clear activation, promotion, and measurement approaches.
• Recommend content formats, campaign moments, and distribution tactics based on audience needs, channel performance, and business priorities.
• Partner with product marketing, regional marketing, digital, analytics, communications, and agency teams to move programs from plan to launch.
• Repurpose existing content into channel-ready assets such as web modules, webinar programs, social series, email promotions, executive talking points, and podcast support materials.
• Own end-to-end campaign execution, including briefing, timelines, alignment, approvals, QA, publishing, and post-launch optimization.
• Manage campaign operations with consistency across channels, regions, and stakeholder groups.
• Track performance, surface insights, and recommend optimizations to improve reach, engagement, and efficiency.

Skills

B2B technology marketing

Campaign management

Multi-channel marketing

Thought leadership

Enterprise audience marketing

Project management

AI marketing tools

Job description

BLEND360 is seeking a Senior Integrated Marketing Manager, B2B Technology, to drive always-on thought leadership and awareness campaigns for emerging technology solutions. You will partner with product marketing and subject-matter experts to translate narratives into high-impact campaigns across owned channels.

The role emphasizes execution discipline, experiments with AI tools to accelerate workflows, and collaboration with cross-functional teams to ensure timely launches and measurable