Public Sector Product Launch Marketing Lead

Salesforce, Inc.; Washington; On-site; USD 117,000 - 178,000; Full time

Job summary

Salesforce, Inc. is seeking a Product Marketing Manager for Missionforce in the Global Public Sector, responsible for translating product features into mission-focused value and driving adoption across government, defense, education, and nonprofits.

You will lead cross-functional collaboration to create value propositions, one-pagers, briefs, and launch assets, ensuring compliance with FedRAMP, IL5/IL6, and data residency requirements.

Qualifications

• 6–10+ years experience in Product Marketing, Release Marketing, Content Strategy, or Field Marketing.
• Experience marketing technology to Public Sector or other regulated industries (preferred).
• Strong content development and messaging experience (pitch decks, one-pagers, briefs, launch assets).
• Highly collaborative and comfortable influencing without authority across Product, PMM, Sales, and Industry teams.
• Excellent project management skills and ability to bring clarity to ambiguity.
• Experience supporting AMER + international regions (desired).

Responsibilities

• Lead Public Sector positioning and messaging for Salesforce product releases.
• Understand roadmap direction and partner with Product Marketing, Product, and Industry teams to localize messaging for Public Sector.
• Develop downstream assets including value propositions, one-pagers, pitch decks, FAQs, demo guidance, and partner-ready summaries.
• Ensure all release materials align to Public Sector compliance requirements (e.g., FedRAMP, IL5/IL6, data residency).
• Serve as the central point of contact for GPS content needs across Field Marketing, Industry, Sales, Partners, and Product Marketing.
• Assess content performance, identify gaps across the customer journey, and prioritize new content development.
• Bring forward product, customer, advisor, and market insights to guide the creation of Public Sector–specific content.
• Infuse emerging Public Sector trends (AI governance, cybersecurity, digital modernization, procurement shifts, mission readiness) into content strategy.
• Build enablement materials that prepare Public Sector sellers, partners, and solution engineers to position new capabilities.
• Develop talk tracks, competitive narratives, objection handling, and market-relevant use cases.
• Ensure partners (resellers, SIs, tech partners) are equipped with accurate, compliant, differentiated product messaging.
• Lead GPS release readiness and cross-functional launch reviews.
• Maintain the unified GPS release calendar and orchestrate communications across stakeholders.
• Build strong alignment with Product, PMM, Industry, Field Marketing, Sales, Enablement, and Partner teams.

Skills

Product Marketing

Release Marketing

Content Strategy

Field Marketing

Public Sector experience

Job description

Salesforce, Inc. is seeking a Product Marketing Manager for Missionforce in the Global Public Sector, responsible for translating product features into mission-focused value and driving adoption across government, defense, education, and nonprofits.

You will lead cross-functional collaboration to create value propositions, one-pagers, briefs, and launch assets, ensuring compliance with FedRAMP, IL5/IL6, and data residency requirements.