Senior Product Marketing Manager — IVT, Remote

Haemonetics Interventional Technologies; Boston (MA); Hybrid; USD 104,000 - 176,000; Full time

Benefits offered by this job

401(k) match

Employee stock purchase plan

Flexible time off

Paid holidays

Job summary

Haemonetics Interventional Technologies in Boston, MA seeks a Manager of Product Marketing to own downstream marketing for IVT, translating clinical strategy into field-ready content and programs. You will lead launch planning for new indications and ensure regulatory-compliant, differentiated messaging across regions.

You will collaborate with Product Management to ensure commercial readiness, gather field feedback, and optimize content for sales enablement, events, and media.

Qualifications

• Bachelor's degree in a relevant field required.
• 4+ years product marketing or downstream marketing in medical devices.
• Proven track record of leading product launches in a regulated environment.
• Experience managing marketing teams and budgets.

Responsibilities

• Own downstream marketing strategy and commercial content for the IVT franchise, ensuring alignment with upstream product management and regional priorities.
• Create and execute differentiated promotional and educational content and programs for the IVT franchise, optimizing channel mix across sales tools, events, and paid and owned media.
• Drive launch planning and execution for IVT product label expansions and new indications, from brief through Agile review to full field deployment.
• Conduct market analysis and competitive intelligence for the venous closure segment, generating insights to inform IVT strategy and messaging.
• Monitor IVT product performance and gather field and customer feedback, partnering with Product Management on product improvements while ensuring regulatory compliance.
• Own conference content strategy and product demo approach for IVT in partnership with Marketing Communications.
• Lead voice of sales program for IVT, translating field insights into marketing improvements.
• Partner with Product Management to ensure commercial readiness at every stage of the IVT lifecycle and regional go-to-market execution.

Skills

Launch planning

Content marketing

Market analysis

Competitive intelligence

Sales enablement

Executive communication

Education

Bachelor's degree

Job description

Haemonetics Interventional Technologies in Boston, MA seeks a Manager of Product Marketing to own downstream marketing for IVT, translating clinical strategy into field-ready content and programs. You will lead launch planning for new indications and ensure regulatory-compliant, differentiated messaging across regions.

You will collaborate with Product Management to ensure commercial readiness, gather field feedback, and optimize content for sales enablement, events, and media.