Lead, Product Marketing — IVT Launch Strategy

Haemonetics Interventional Technologies; New York (NY); Presencial; USD 104.000 - 176.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

401(k) with employer match

Employee stock purchase plan

Flexible time off

Paid holidays

Health and welfare benefits

Descripción de la vacante

Haemonetics Interventional Technologies in the United States seeks a seasoned product marketing leader to own downstream marketing and content across regions. You will translate upstream strategy and clinical evidence into field-ready materials, tools, and go-to-market execution.

You will drive launch planning for new indications, analyze market and competitive dynamics, and ensure regulatory alignment while partnering with Product Management and international teams to tailor messaging for

Formación

• Strong commercial storytelling required to translate complex clinical data into field-ready messaging.
• Proven launch planning and cross-functional program management experience.
• Experience building and managing agency relationships and marketing budgets.
• Proficient in competitive intelligence development and sales enablement content creation.
• Excellent executive communication and presentation skills.

Responsabilidades

• Own downstream marketing strategy and content for the IVT franchise across regions.
• Create and execute differentiated promotional and educational content; optimize channel mix across tools, events, and media.
• Drive launch planning and execution for IVT label expansions and new indications.
• Conduct market analysis and competitive intelligence for venous closure; inform IVT strategy and messaging.
• Monitor IVT performance; gather field feedback; drive product improvements while ensuring regulatory compliance.
• Own conference content strategy and product demo approach for IVT with Marketing Communications.
• Lead voice-of-sales program; translate insights into actionable marketing improvements.
• Partner with Product Management to ensure commercial readiness across the lifecycle of IVT products.
• Collaborate with international teams to adapt core content for regional market requirements.
• Maintain effective relations with internal and external customers.

Conocimientos

Commercial storytelling

Launch planning

Agency management

Competitive intelligence

Executive communication

Educación

Bachelor's Degree

Descripción del empleo

Haemonetics Interventional Technologies in the United States seeks a seasoned product marketing leader to own downstream marketing and content across regions. You will translate upstream strategy and clinical evidence into field-ready materials, tools, and go-to-market execution.

You will drive launch planning for new indications, analyze market and competitive dynamics, and ensure regulatory alignment while partnering with Product Management and international teams to tailor messaging for