IVT Product Marketing Lead — Launch & Messaging

Haemonetics Corp; New York (NY); Presencial; USD 104.000 - 176.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

401(k) with employer match

Employee stock purchase plan

Flexible time off

Paid vacation/holidays

Descripción de la vacante

Haemonetics Corp is seeking an experienced Product Marketing professional to own downstream marketing for the Interventional Technologies (IVT) franchise. You will translate upstream strategy and clinical evidence into compelling commercial content, field-ready tools, and go-to-market execution across global regions.

Reporting to the Director, Global Product Marketing, you will drive launch excellence for new products and indications, ensure clinical credibility, and differentiate our messaging

Formación

• 4+ years product marketing or downstream marketing experience in medical devices.
• Experience leading product launches in a regulated environment, including content development and Agile/MLR review processes.
• Prior people management experience with a record of developing high-performing marketing talent.
• Experience marketing interventional cardiology, vascular, or structural heart products preferred.

Responsabilidades

• Own downstream marketing strategy and commercial content for the IVT franchise across regions.
• Create and execute promotional content and programs for the IVT franchise, optimizing channel mix across sales tools, events, and media.
• Lead launch planning and execution for new IVT indications from brief through Agile review to field deployment.
• Conduct market analysis and competitive intelligence for the venous closure segment to inform IVT strategy.
• Monitor product performance and gather field feedback, coordinating with Product Management on improvements and regulatory compliance.
• Own conference content strategy and product demo approach for IVT with Marketing Communications.
• Translate clinical data, product specs, and market insights into compelling downstream messaging.

Conocimientos

Commercial storytelling

Launch planning

Agency management

Competitive intelligence

Executive communication

Educación

Bachelor’s Degree B.S.

Herramientas

Marketing budgets

Descripción del empleo

Haemonetics Corp is seeking an experienced Product Marketing professional to own downstream marketing for the Interventional Technologies (IVT) franchise. You will translate upstream strategy and clinical evidence into compelling commercial content, field-ready tools, and go-to-market execution across global regions.

Reporting to the Director, Global Product Marketing, you will drive launch excellence for new products and indications, ensure clinical credibility, and differentiate our messaging