IVT Product Marketing Manager: Launch & Messaging

Haemonetics Interventional Technologies; Texas; On-site; USD 104,000 - 176,000; Full time

Job summary

Haemonetics Interventional Technologies is seeking a senior marketing professional to own downstream content and launch execution for IVT solutions globally. You will translate clinical evidence into compelling field-ready messaging and tools, collaborating with upstream product teams and regional marketing to drive market adoption.

The role requires leadership in launch planning, content development, and cross-functional coordination in a regulated medical device environment.

Qualifications

• Strong storytelling to translate clinical data into field-ready messaging.
• Proven launch planning and cross-functional program management.
• Experience building agency relationships and managing marketing budgets.

Responsibilities

• Own downstream marketing strategy and content across regions.
• Create promotional/educational content for the IVT franchise and optimize sales tools/mix.
• Lead launch planning for product label expansions and new indications.
• Perform market analysis and competitive intelligence for venous closure segment.
• Monitor product performance and gather field feedback for improvements.
• Lead conference content strategy and product demos for IVT.
• Capture sales feedback and translate into marketing improvements.
• Collaborate with Product Management to ensure readiness and messaging.

Skills

Commercial storytelling

Launch planning

Cross-functional PM

Agency management

Competitive intelligence

Executive communication

Education

Bachelor's degree

Job description

Haemonetics Interventional Technologies is seeking a senior marketing professional to own downstream content and launch execution for IVT solutions globally. You will translate clinical evidence into compelling field-ready messaging and tools, collaborating with upstream product teams and regional marketing to drive market adoption.

The role requires leadership in launch planning, content development, and cross-functional coordination in a regulated medical device environment.