IVT Product Marketing Manager - Launch & Messaging

haemonetics; United States; Sur place; USD 104 000 - 176 000; Plein temps

Avantages offerts par ce poste

401(k) match

Employee stock purchase plan

Flexible time off

Vacation accrual

Résumé du poste

Haemonetics is seeking an experienced product marketing professional to own downstream marketing for the Interventional Technologies (IVT) franchise. You will translate upstream product strategy and clinical evidence into compelling commercial content, field-ready tools, and go-to-market execution across global regions.

You will serve as the clinical, technical, and commercial subject matter expert for IVT, driving launch excellence for new products and indications, ensuring every touchpoint is

Qualifications

• 4+ years product marketing or downstream marketing experience in medical device.
• Experience leading product launches in a regulated environment, including content development and Agile/MLR review processes.
• Prior people management experience with a record of developing high-performing marketing talent.
• Experience marketing interventional cardiology, vascular, or structural heart products is preferred.

Responsabilités

• Own downstream marketing strategy and content for the IVT franchise, ensuring alignment with upstream product management, clinical marketing, and commercial priorities across regions.
• Create and execute differentiated promotional and educational content and programs for the IVT franchise, optimizing channel mix across sales tools, events, and paid and owned media.
• Drive launch planning and execution for IVT product label expansions and new indications, from brief through Agile review to full field deployment.
• Conduct market analysis and competitive intelligence for the venous closure segment, generating insights to inform IVT strategy and messaging.
• Monitor IVT product performance and gather field and customer feedback, partnering with Product Management on product improvements while ensuring regulatory compliance.
• Own conference content strategy and product demo approach for IVT in partnership with Marketing Communications.
• Lead voice of sales program for IVT, capturing structured field feedback on content gaps, competitive dynamics, and unmet commercial needs; translate insights into actionable marketing improvements.
• Partner closely with Product Management to ensure commercial readiness at every stage of the IVT product lifecycle, translating clinical evidence, product specifications, and market insights into compelling downstream messaging and field-ready content.
• Partner with international commercial and marketing teams to adapt IVT core content and messaging for regional market requirements and support regional go-to-market execution.
• Maintain effective relations with both internal and external customers.

Connaissances

Commercial storytelling

Launch planning

Agency management

Competitive intelligence

Executive communication

Formation

Bachelor's Degree

Description du poste

Haemonetics is seeking an experienced product marketing professional to own downstream marketing for the Interventional Technologies (IVT) franchise. You will translate upstream product strategy and clinical evidence into compelling commercial content, field-ready tools, and go-to-market execution across global regions.

You will serve as the clinical, technical, and commercial subject matter expert for IVT, driving launch excellence for new products and indications, ensuring every touchpoint is