IVT Product Marketing Lead – Launch & Messaging

Haemonetics Corp; Boston (MA); On-site; USD 104,000 - 176,000; Full time

Job summary

This role requires 4+ years in medical device product marketing, experience with regulated content and Agile/MLR review, and a track record of leading launches and developing field-ready messaging.

Qualifications

• Bachelor's degree in a relevant field.
• 4+ years product marketing or downstream marketing experience in medical device.
• Experience leading product launches in a regulated environment, including content development and Agile/MLR review processes.
• Prior people management experience with a track record of developing high-performing marketing talent.
• Experience marketing interventional cardiology, vascular, or structural heart products.

Responsibilities

• Own downstream marketing strategy and commercial content for the IVT franchise, ensuring alignment with upstream product management, clinical marketing, and commercial priorities across regions.
• Create and execute differentiated promotional and educational content and programs for the IVT franchise, optimizing channel mix across sales tools, events, and paid and owned media.
• Drive launch planning and execution for IVT product label expansions and new indications, from brief through Agile review to full field deployment.
• Conduct market analysis and competitive intelligence for the venous closure segment, generating insights to inform IVT strategy and messaging.
• Monitor IVT product performance and gather field and customer feedback, partnering with Product Management on product improvements while ensuring regulatory compliance.
• Own conference content strategy and product demo approach for IVT in partnership with Marketing Communications.

Skills

Commercial storytelling

Launch planning

Agency relationships

Competitive intelligence

Executive communication

Education

Bachelor's Degree

Job description

This role requires 4+ years in medical device product marketing, experience with regulated content and Agile/MLR review, and a track record of leading launches and developing field-ready messaging.