IVT Product Marketing Lead: Launch & Growth

Haemonetics Corp; Los Angeles (CA); On-site; USD 104,000 - 176,000; Full time

Benefits offered by this job

401(k) with employer match

Employee stock purchase plan

Flexible time off

Paid holidays

Tuition reimbursement

Job summary

Haemonetics Corp is seeking a seasoned Product Marketing professional to own downstream marketing for the IVT franchise. Translate upstream strategy and clinical evidence into compelling content, tools, and go-to-market execution across regions.

You will serve as the clinical, technical, and commercial SME for IVT, drive product launches, ensure regulatory compliance, and collaborate with Product Management and Marketing Communications to optimize messaging and touchpoints.

Qualifications

• 4+ years product marketing or downstream marketing experience in medical devices.
• Led product launches in a regulated environment with content development and Agile/MLR review.
• Prior people management experience with developing marketing talent.
• Experience marketing interventional cardiology, vascular, or structural heart products is a plus.

Responsibilities

• Own downstream marketing strategy and content across IVT regions.
• Create promotional and educational content and programs for the IVT franchise.
• Drive launch planning and execution for product label expansions and new indications.
• Conduct market analysis and competitive intelligence for IVT messaging.
• Partner with Product Management to ensure commercial readiness throughout the lifecycle.

Skills

Commercial storytelling

Launch planning

Agency management

Competitive intelligence

Executive communication

Education

Bachelor's Degree B.S.

Job description

Haemonetics Corp is seeking a seasoned Product Marketing professional to own downstream marketing for the IVT franchise. Translate upstream strategy and clinical evidence into compelling content, tools, and go-to-market execution across regions.

You will serve as the clinical, technical, and commercial SME for IVT, drive product launches, ensure regulatory compliance, and collaborate with Product Management and Marketing Communications to optimize messaging and touchpoints.