IVT Product Marketing Lead — Launch & Messaging

Haemonetics Interventional Technologies; Massachusetts; Presencial; USD 104.000 - 176.000; Jornada completa

Descripción de la vacante

Haemonetics Interventional Technologies seeks a senior Product Marketing leader to own downstream marketing for the IVT franchise. Translate clinical evidence into compelling field-ready content, drive go-to-market execution, and ensure regulatory compliance across regions.

Lead launch planning for new indications, manage promotional programs, and collaborate with Product Management and international teams to optimize messaging and commercial readiness.

Formación

• 4+ years product marketing or downstream marketing experience in medical device
• Track record of leading product launches in a regulated environment, including content development and Agile/MLR review processes
• Prior people management experience with a record of developing high-performing marketing talent
• Experience marketing interventional cardiology, vascular, or structural heart products preferred

Responsabilidades

• Own downstream marketing strategy and commercial content for the IVT franchise, ensuring alignment with upstream product management, clinical marketing, and commercial priorities across regions.
• Create and execute differentiated promotional and educational content and programs for the IVT franchise, optimizing channel mix across sales tools, events, and paid and owned media.
• Drive launch planning and execution for IVT product label expansions and new indications, from brief through Agile review to full field deployment.
• Conduct market analysis and competitive intelligence for the venous closure segment, generating insights to inform IVT strategy and messaging.
• Monitor IVT product performance and gather field and customer feedback, partnering with Product Management on product improvements while ensuring regulatory compliance.
• Own conference content strategy and product demo approach for IVT in partnership with Marketing Communications.
• Lead voice of sales program for IVT, capturing structured field feedback on content gaps, competitive dynamics, and unmet commercial needs; translate insights into actionable marketing improvements.
• Partner closely with Product Management to ensure commercial readiness at every stage of the IVT product lifecycle, translating clinical evidence, product specifications, and market insights into compelling downstream messaging and field-ready content.
• Partner with international commercial and marketing teams to adapt IVT core content and messaging for regional market requirements and support regional go-to-market execution.
• Maintain effective relations with both internal and external customers.

Conocimientos

Downstream marketing

Content development

Launch planning

Agency management

Competitive intelligence

Executive communication

People management

Educación

Bachelor's degree

Descripción del empleo

Haemonetics Interventional Technologies seeks a senior Product Marketing leader to own downstream marketing for the IVT franchise. Translate clinical evidence into compelling field-ready content, drive go-to-market execution, and ensure regulatory compliance across regions.

Lead launch planning for new indications, manage promotional programs, and collaborate with Product Management and international teams to optimize messaging and commercial readiness.