IVT Product Marketing Lead - Launch & Messaging

Haemonetics Corp; Dallas (TX); On-site; USD 104,000 - 176,000; Full time

Job summary

Haemonetics is seeking a senior product marketer to own downstream marketing for the IVT franchise, translating clinical evidence into compelling field-ready messaging and tools. You will drive launch planning, competitive intelligence, and cross-functional collaboration across regions to ensure commercial readiness and regulatory compliance.

The role requires 4+ years in medical device product marketing, proven success in launches, and prior people management experience.

Qualifications

• 4+ years Product marketing or downstream marketing experience in medical device.
• Experience leading product launches in a regulated environment, including content development and Agile/MLR review processes.
• Prior people management experience with a track record of developing high-performing marketing talent.
• Experience marketing interventional cardiology, vascular, or structural heart products preferred.

Responsibilities

• Own downstream marketing strategy and commercial content for the IVT franchise, aligning with upstream product management and regional priorities.
• Create and execute differentiated promotional content and programs for IVT, optimizing channels across sales tools, events, and paid/owned media.
• Drive launch planning and execution for IVT product label expansions and new indications, from brief to Agile review to field deployment.
• Conduct market analysis and competitive intelligence to inform IVT strategy and messaging.
• Monitor IVT product performance and gather field feedback, partnering with Product Management on improvements and regulatory compliance.
• Own conference content strategy and product demo approach for IVT in partnership with Marketing Communications.
• Lead voice of sales program for IVT, translating field insights into actionable marketing improvements.
• Collaborate with Product Management to ensure commercial readiness at every lifecycle stage.
• Partner with international teams to adapt core IVT content for regional market requirements.
• Maintain strong relations with internal and external customers.

Skills

Commercial storytelling

Launch planning

Agency management

Competitive intelligence

Executive communication

Education

Bachelor's Degree

Job description

Haemonetics is seeking a senior product marketer to own downstream marketing for the IVT franchise, translating clinical evidence into compelling field-ready messaging and tools. You will drive launch planning, competitive intelligence, and cross-functional collaboration across regions to ensure commercial readiness and regulatory compliance.

The role requires 4+ years in medical device product marketing, proven success in launches, and prior people management experience.