Senior Product Marketing Manager - IDIRA Identity GTM

Palo Alto Networks; Boston (MA); On-site; USD 167,000 - 271,000; Full time

Job summary

Palo Alto Networks in the United States is seeking a Senior Product Marketing Manager to lead the GTM strategy for IDIRA Identity offerings, including ITDR and Identity Security. You will own positioning, messaging, launches, and sales enablement in collaboration with Product Management, Sales, Field Marketing, and Analyst Relations.

You will translate complex tech into compelling customer value, drive market adoption, and shape market perception through high-impact content and cross-functional

Qualifications

• 5+ years in product marketing, preferably cybersecurity or B2B SaaS.
• Proven track record of GTM strategies and launches.
• Strong ability to translate technical concepts into clear messaging.
• Excellent communication across audiences.

Responsibilities

• Own positioning, messaging, and GTM strategy for IDIRA Identity offerings.
• Partner with Product Management to shape market strategy and product vision.
• Translate technical capabilities into clear, compelling customer value.
• Lead product launches, releases, and cross-functional GTM execution.
• Create high-impact content, including blogs, briefs, decks, videos, and sales tools.
• Enable sales and field teams with messaging, competitive guidance, and training.
• Serve as the go-to expert for customers, analysts, sales, and marketing teams.
• Represent Palo Alto Networks at customer meetings, webinars, and industry events.
• Track market trends and competitors across Identity and Identity Security.

Skills

5+ years product marketing

GTM strategy development

Messaging and storytelling

Cross-functional collaboration

Excellent communication

Job description

Palo Alto Networks in the United States is seeking a Senior Product Marketing Manager to lead the GTM strategy for IDIRA Identity offerings, including ITDR and Identity Security. You will own positioning, messaging, launches, and sales enablement in collaboration with Product Management, Sales, Field Marketing, and Analyst Relations.

You will translate complex tech into compelling customer value, drive market adoption, and shape market perception through high-impact content and cross-functional