Senior Identity Product Marketing Manager

Palo Alto Networks, Inc.; Boston (MA); On-site; USD 167,000 - 271,000; Full time

Job summary

Palo Alto Networks is seeking a Senior Product Marketing Manager to lead the GTM strategy and messaging for the IDIRA Identity offerings, including IDIRA Identity, ITDR, and Identity Security. You will own positioning, collaborate with Product Management and Sales, and drive launches and sales enablement.

You will translate complex technology into customer value, create engaging content, and act as a go-to expert for customers, analysts, and internal teams, advancing market perception and growth.

Qualifications

• Minimum of 5 years of experience in product marketing, preferably in cybersecurity or B2B SaaS.
• Proven track record of developing GTM strategies and executing successful product launches.
• Strong ability to translate complex technical concepts into clear, compelling messaging.
• Excellent written and verbal communication skills, with experience presenting to diverse audiences.

Responsibilities

• Own positioning, messaging, and GTM strategy for IDIRA Identity offerings.
• Partner with Product Management to shape market strategy and product vision.
• Translate technical capabilities into clear, compelling customer value.
• Lead product launches, releases, and cross-functional GTM execution.
• Create high-impact content, including blogs, briefs, decks, videos, and sales tools.
• Enable sales and field teams with messaging, competitive guidance, and training.
• Serve as the go-to expert for customers, analysts, sales, and marketing teams.
• Represent Palo Alto Networks at customer meetings, webinars, and industry events.
• Track market trends and competitors across Identity and Identity Security.

Skills

GTM strategies

Product marketing

Messaging

Sales enablement

Job description

Palo Alto Networks is seeking a Senior Product Marketing Manager to lead the GTM strategy and messaging for the IDIRA Identity offerings, including IDIRA Identity, ITDR, and Identity Security. You will own positioning, collaborate with Product Management and Sales, and drive launches and sales enablement.

You will translate complex technology into customer value, create engaging content, and act as a go-to expert for customers, analysts, and internal teams, advancing market perception and growth.