Senior Product Marketing Leader (Remote)

RethinkFirst; Central City (KY); Remote; USD 120,000 - 170,000; Full time

Job summary

RethinkFirst is seeking a strategic, hands-on Manager of Product Marketing to lead and develop a team while owning product marketing for key lines of business. The role translates customer, market, product, and performance insights into positioning, pricing, packaging, and go-to-market strategies in close partnership with Product, Sales, Customer Success, Finance, and Marketing.

Lead, coach, and develop a team of product marketers, setting priorities and standards for high-quality work.

Qualifications

• 8+ years of product marketing, go-to-market strategy, or related experience in B2B SaaS or another complex solution environment, including 3+ years of people management.
• Hands-on experience with pricing and packaging, TAM/SAM/SOM analysis, segmentation, customer research, competitive intelligence, positioning, messaging, and product launches.
• Experience building customer advocacy programs, developing testimonials, and creating case studies that connect customer outcomes to market positioning and revenue growth.
• Experience partnering with enterprise Sales, Product, Customer Success, Finance, and Marketing teams through complex decisions and launches.
• Commercial and analytical fluency, including the ability to structure ambiguous questions, test assumptions, interpret data, and make defensible recommendations.
• Excellent writing, storytelling, presentation, project management, and executive communication skills.

Responsibilities

• Directly own product marketing strategy and execution for designated lines of business, from market assessment through launch, adoption, and growth.
• Define Market and Commercial Strategy.
• Develop a clear view of customers, competitors, market dynamics, and whitespace through research, win/loss insights, product data, and field feedback.
• Own segmentation, ideal customer profiles, competitive intelligence, and TAM/SAM/SOM analysis to inform where and how the company can win.
• Turn market and business insights into actionable recommendations for product investment, revenue planning, and routes to market.
• Own pricing and packaging strategy in partnership with Product, Finance, Sales, and business leadership, using customer value, competitive context, product economics, and deal data to guide decisions.
• Equip Sales and Customer Success with the narratives, tools, training, and competitive guidance needed to win, retain, and expand customers.
• Partner with Customer Success and Sales to identify customer advocates and translate testimonials, reference stories, and case studies into compelling proof points for campaigns, sales conversations, and executive audiences.
• Track adoption and commercial performance, including pipeline influence, conversion, win rate, retention, expansion, and price realization, and adjust strategies based on results.
• Communicate priorities, insights, risks, and recommendations clearly to executives and cross‑functional partners.

Skills

Product Marketing

Go-to-market

B2B SaaS

People management

Job description

RethinkFirst is seeking a strategic, hands-on Manager of Product Marketing to lead and develop a team while owning product marketing for key lines of business. The role translates customer, market, product, and performance insights into positioning, pricing, packaging, and go-to-market strategies in close partnership with Product, Sales, Customer Success, Finance, and Marketing.

Lead, coach, and develop a team of product marketers, setting priorities and standards for high-quality work.