Senior Product Marketing Lead (Remote)

RethinkFirst; Indiana; Remoto; USD 130.000 - 170.000; Tempo pieno

Descrizione del lavoro

RethinkFirst is seeking a strategic, hands-on Manager, Product Marketing to lead a team and own product marketing for key lines of business. You will translate customer, market, product, and performance insights into positioning, pricing and packaging, GTM strategies, and growth recommendations in close partnership with Product, Sales, Customer Success, Finance, and Marketing.

Lead, coach, and develop a team of product marketers, setting clear priorities and standards for high-quality work.

Competenze

• Proven ownership of a product, portfolio, or line with growth impact.
• Experience turning market insight into adoption and revenue growth.
• Hands-on pricing and packaging, segmentation, and ICPs.
• Collaboration with enterprise Sales, Product, CS, Finance, and Marketing.

Mansioni

• Direct product marketing strategy and execution for lines of business from market assessment through launch and growth.
• Define Market and Commercial Strategy.
• Own segmentation, ICPs, competitive intelligence, and TAM/SAM/SOM analysis.
• Translate insights into actionable recommendations for product investment and routes to market.
• Own pricing and packaging strategy in partnership with product, finance, and sales.
• Equip Sales and Customer Success with narratives, tools, and training.
• Track adoption and performance, adjusting strategies based on results.

Conoscenze

Strategic thinking

Team leadership

Go-to-market

Pricing strategy

Market research

Formazione

Bachelor's degree in Marketing

Strumenti

CRM tools

Descrizione del lavoro

RethinkFirst is seeking a strategic, hands-on Manager, Product Marketing to lead a team and own product marketing for key lines of business. You will translate customer, market, product, and performance insights into positioning, pricing and packaging, GTM strategies, and growth recommendations in close partnership with Product, Sales, Customer Success, Finance, and Marketing.

Lead, coach, and develop a team of product marketers, setting clear priorities and standards for high-quality work.