Senior Product Marketing Lead — Remote

RethinkFirst; Connecticut; A distancia; USD 140.000 - 190.000; Jornada completa

Descripción de la vacante

RethinkFirst is seeking a strategic, hands-on Manager, Product Marketing to lead a team and own product marketing for key lines of business. You will translate customer, market, and product insights into positioning, pricing, packaging, and go-to-market strategies in close partnership with Product, Sales, Customer Success, Finance, and Marketing.

You will coach a team, set priorities, and ensure high-quality work while driving adoption and growth.

Formación

• 8+ years in product marketing or related B2B SaaS domains.
• 3+ years people management leading teams.
• Hands-on with pricing, packaging, and market analysis.

Responsabilidades

• Directly own product marketing strategy and execution for designated lines of business, from market assessment through launch, adoption, and growth.
• Define Market and Commercial Strategy.
• Develop segmentation, ICPs, competitive intelligence, and TAM/SAM/SOM analysis.
• Turn insights into actionable recommendations for product investment and revenue planning.
• Equip Sales and Customer Success with narratives, tools, and training to win and expand customers.
• Track adoption and performance metrics and adjust strategies accordingly.

Conocimientos

Product Marketing

Go-to-Market Strategy

Team Leadership

Pricing & Packaging

Descripción del empleo

RethinkFirst is seeking a strategic, hands-on Manager, Product Marketing to lead a team and own product marketing for key lines of business. You will translate customer, market, and product insights into positioning, pricing, packaging, and go-to-market strategies in close partnership with Product, Sales, Customer Success, Finance, and Marketing.

You will coach a team, set priorities, and ensure high-quality work while driving adoption and growth.