Senior Product Marketing Leader - Remote

RethinkFirst; Louisiana; Remote; USD 120,000 - 170,000; Full time

Job summary

RethinkFirst is seeking a strategic, hands-on Manager, Product Marketing to lead and develop a team while owning product marketing for key lines of business. You will translate customer, market, product, and performance insights into clear positioning, pricing, packaging, GTM strategies, and growth recommendations in collaboration with Product, Sales, Customer Success, Finance, and Marketing.

Lead, coach, and develop a team of product marketers, setting clear priorities and standards for

Qualifications

• 8+ years in product marketing or related field in B2B SaaS or complex solutions.

Responsibilities

• Lead and develop a product marketing team and own strategy for key lines of business.
• Define market, customer, and competitive insights to inform pricing, packaging, and GTM strategies.
• Own segmentation, ICPs, and TAM/SAM/SOM analysis to guide where the company can win.
• Translate market and business insights into actionable recommendations for product investment and revenue planning.
• Own pricing and packaging strategy in partnership with Product, Finance, Sales, and leadership.
• Equip Sales and Customer Success with narratives, tools, training, and competitive guidance.
• Track adoption and commercial performance and adjust strategies based on results.
• Communicate priorities, risks, and recommendations clearly to executives and cross-functional partners.

Skills

Product marketing

Go-to-market

Pricing & packaging

Market research

Customer insights

Segmentation

ICP/TAM/SOM analysis

Leadership

Job description

RethinkFirst is seeking a strategic, hands-on Manager, Product Marketing to lead and develop a team while owning product marketing for key lines of business. You will translate customer, market, product, and performance insights into clear positioning, pricing, packaging, GTM strategies, and growth recommendations in collaboration with Product, Sales, Customer Success, Finance, and Marketing.

Lead, coach, and develop a team of product marketers, setting clear priorities and standards for