Senior Product Marketing Leader (Remote)

RethinkFirst; Arizona; A distancia; USD 150.000 - 230.000; Jornada completa

Descripción de la vacante

RethinkFirst is seeking a strategic, hands‑on Manager, Product Marketing to lead and develop a team while owning product marketing for key lines of business. The role translates customer and market insights into positioning, pricing, packaging, and go‑to‑market strategies in partnership with Product, Sales, Customer Success, Finance and Marketing.

You will coach a team, define market strategy, and drive growth through data‑driven decisions, segmentation, and evidence‑based messaging.

Formación

• 8+ years of product marketing, go-to-market strategy, or related experience in B2B SaaS or another complex solution environment.
• 3+ years of people management experience.
• Hands-on experience with pricing and packaging, TAM/SAM/SOM analysis, segmentation, customer research, competitive intelligence, positioning, messaging, and product launches.

Responsabilidades

• Lead, coach, and develop a team of product marketers, setting clear priorities, expectations, and standards for high-quality work.
• Own product marketing strategy and execution for designated lines of business, from market assessment through launch, adoption, and growth.
• Define Market and Commercial Strategy.
• Develop a clear view of customers, competitors, market dynamics, and whitespace through research, win/loss insights, product data, and field feedback.
• Own segmentation, ideal customer profiles, competitive intelligence, and TAM/SAM/SOM analysis to inform where and how the company can win.
• Turn market and business insights into actionable recommendations for product investment, revenue planning, and routes to market.
• Own pricing and packaging strategy in partnership with Product, Finance, Sales, and business leadership, using customer value, competitive context, product economics, and deal data to guide decisions.
• Equip Sales and Customer Success with the narratives, tools, training, and competitive guidance needed to win, retain, and expand customers.
• Partner with Customer Success and Sales to identify customer advocates and translate testimonials, reference stories, and case studies into compelling proof points for campaigns, sales conversations, and executive audiences.
• Track adoption and commercial performance, including pipeline influence, conversion, win rate, retention, expansion, and price realization, and adjust strategies based on results.
• Communicate priorities, insights, risks, and recommendations clearly to executives and cross-functional partners.

Conocimientos

Product marketing

Go-to-market strategy

People management

Pricing & packaging

Customer research

Competitive intelligence

Descripción del empleo

RethinkFirst is seeking a strategic, hands‑on Manager, Product Marketing to lead and develop a team while owning product marketing for key lines of business. The role translates customer and market insights into positioning, pricing, packaging, and go‑to‑market strategies in partnership with Product, Sales, Customer Success, Finance and Marketing.

You will coach a team, define market strategy, and drive growth through data‑driven decisions, segmentation, and evidence‑based messaging.